Unlocking New Lens Opportunities with XH Converter 0,8
As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. Allowing H System Lenses to be used on X and 907X cameras with a wider field of view and improved maximum aperture, the XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.
ALLOWED TO GROW OLD: ELDERLY ANIMAL PORTRAITS PRESERVED ON THE 503CW
As a project that started off with confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her Hasselblad 503CW.
With an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Lenses. Driving through the earthy terrain of the rugged desert landscape, Dino’s images let us travel back in time to an America of yesteryear.
Drawing inspiration from Hasselblad’s long legacy, creative duo and Hasselblad Ambassadors Anna Devís and Daniel Rueda tried out the new 907X 50C to create imagery that celebrates some of Hasselblad’s most renowned features. Expanding on their own visual universe – including a cloning situation, blending in with a record player, and mapping out their own constellations – each of the photographs give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA.
Adventuring Through the Subtropical Rainforests and Active Volcanoes of New Zealand
As the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle of a downpour in subtropical rainforests to a snowstorm on an active volcano, Adam’s images expose the beauty of the country and transport us to a landscape photographer’s dream.
Cinematically Documenting Newborn Life with the XV Adapter
For almost a year, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to capture cinematically cut and color graded imagery that tells an honest story about growing.
CAPTURING THE EMPTY STREETS OF LONDON AMIDST A PANDEMIC
Suddenly stripped of its usual hustle and bustle, cars and trucks, and the constant foot traffic of locals and tourists alike, Simon Norfolk unearthed a new side of London with the X1D II. Getting lost in the sharp lines and curves of the buildings that are usually concealed by the city's hyperactivity, all its glorious architecture shone forth like never before.
Digitally Reproducing Leonardo da Vinci’s Early Works in 3D Interactive Models with the Multi-Shot
Reproducing some of Leonardo da Vinci’s early sketches as digital versions, the Department of Architecture at the University of Bologna used the H6D-400c Multi-Shot in combination with their own developed softwareto create 3D models of these art pieces that are hundreds of years old.
Living in London, freelance photographer Stephen Sweeney is used to rushing around the metropolitan city on shoots. Now, for over a month, he has been confined to his home. In lockdown with his four brothers and his parents, he keeps his creative juices afloat by capturing beautifully lit portraits of his six family members with X1D II 50C.
Alicia Vikander, Kit Harington, and other Hollywood Faces on Hasselblad
Norwegian photographer Pål Hansen has photographed an immense list of actors, musicians, and other notable celebrities. With his reputation of making anyone feel at ease in front of his Hasselblad camera, Pål always comes away with a unique story of his own about how it is to photograph these star subjects.
Preserving Pedro de Mena’s 17th Century Sculptures
with the Multi-Shot
Using the Hasselblad Multi-Shot system, Dominique Provost had the opportunity to photograph Spanish baroque sculptor Pedro de Mena’s collection of six hyper-realistic 17th century sculptures. These photographs will be of monumental importance for art conservation, future restoration, digitalization, and if necessary, reproduction of these historical pieces.
Narwhals, Icebergs, and the Extreme Landscapes of Greenland
Taking to the skies to capture Greenland from above, Roger Fishman created the largest fine art collection of the island’s extreme remote beauty, entitled Ephemeral & Eternal: Greenland. Collaborating with scientists and hoping to activate the public, Roger’s photographs reveal what is at stake and what we must work to preserve for the future of our planet.
Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hidden artists.
Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their latest collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamically curated floral arrangements to life.
Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London.
Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja
Within the pastel pink and blue walls of Spain's La Muralla Roja, Daniel Rueda and Anna Devís staged a visual game of hide-and-seek. In our interview with the duo, they share their entire process behind the concept and execution of their project within the dreamlike maze.
Capturing the Details of Timepieces Unseen by the Naked Eye
Testing out the H6D-100c and HC Macro 120mm to capture their newest timepieces, we spoke to Unimatic Watches co-founder Simone Nunziato, who told us all about the outstanding capabilities of using the H System to carry out the extremely difficult task of photographing watches and all their minuscule details.
The Cruel Beauty of Winter in the Scottish Highlands
Seeking out the winter storms of the Scottish Highlands, Ruairidh McGlynn ventured into rain, sleet and snow in weather as cold as -15°C (5°F) with the X1D and XCD 45, where he was intrigued to capture the cruel beauty of the area’s intense conditions, seeing the Highlands from a fresh, snowy perspective.
Capturing The Beatles, Bowie, and More Iconic Faces of the Sixties
As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test of time as iconic snapshots of some of history's biggest pop culture icons.
Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.
My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street
Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.
Capturing the cityscape of the Swedish capital during golden hour, Tobias Hägg's imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatly woven together in combination with wide expanses of the city stretching all the way to the horizon.
Yanan Li fell in love with analog Hasselblad cameras while studying at university in Beijing. Over 40 years later, Yanan finds himself working as the official photographer for Stiftelsen Silviahemmet – founded and chaired by Her Majesty Queen Silvia of Sweden – as well as for the Nobel Committee for The Nobel Prize in Physiology or Medicine for the Stockholm County.
Adventure photographer John Alexander travelled to one of the least densely populated regions on Earth – the western reaches of Mongolia – to trace the traditions that lay at the heart of Kazakh culture and to capture the characters that form the fabric of their community.
Brazilian photographer Gleeson Paulino invites viewers to see contemporary Brazil from a new eye. Provoking the senses through a sublime colour flow and exquisite image juxtapositions, Gleeson’s series explores the beauty of Brazil’s bold diversity, from its people to its landscapes.
Off to India to follow the Kumbh Mela, a Hindu pilgrimage that attracts over 100 million people to central India to bathe in the Ganges River, Gabriel Flores, Joe Greer, Jeremy Snell, and Dan Tom set out to document this cultural journey through their unique perspectives and individual photography styles.
Blending art, science and technology in his series outer space, Michael’s images taken with the H4D and H6D-100c document moments along the way in his preparation for space flight as he shows us just how much Earth and our solar system are interconnected.
Lettuce for Hair and Other Stunningly Peculiar Self-Portraits
Imaginative self-portrait photographer Flora Borsi is one of the first photographers to try out the next generation X1D II 50C. Flora decided to put the camera to work capturing a wide spectrum of colours, dressing herself in melting ice cream, gooey lettuce, vibrant roses, and splattered blue paint.
On the set of his mini-series, Chernobyl, Swedish director Johan Renck preserved moments of reconstructed 1986 Soviet Ukraine with the X1D-50c, praising its files for their elevated quality and cinematic richness.
Exploring the far reaches of Earth, Chiara Zonca’s desire to document landscapes and textural dimensions led her to the deserts of North and South America to explore their silent beauty with the Hasselblad 500C and the X1D-50c.
With only a second to capture his subjects as they sped by him at 100 km per hour, Mats Lind blended multiple exposures together to create painting-like imagery that illustrates the exhilaration of competing for a skiing world championship title.
Over a span of 33 months, Brock Elbank photographed 30 individuals with Congenital Melanocytic Naevus (CMN), an extremely rare birthmark that can cover up to 80% of the body which less than 1% of the world’s population is born with.
British photographer and Hasselblad Ambassador Karl Taylor decided to make a drastic statement; with volunteers collecting thousands of pieces of garbage from the nearby coastline, Karl staged studio shots with the H6D-100c using a baby placed at centre stage in the valley of litter.
Drawn to the majestic, geometric angles of the Dolomites, landscape photographer Isabella Tabacchi captured ethereal moonlit nights, foggy mornings, and golden hour scenes using the X1D-50c with the XCD 30 and XCD 45 lenses.
Enchanted by the Chateau de Versailles, Julie-Christine began a photographic love affair with the historical palace grounds in 1998 that continued over the last twenty years using six different Hasselblad cameras.
Cared for properly, dye transfers and platinum palladium prints can last for hundreds of years. Using his 503CW, Los Angeles-based photographer Tyler Shields tracked down one of Irving Penn’s previous printers so he could make his own piece of history.
Photography duo Herring & Herring celebrate beauty in their magazine’s fifth issue, BEHOLD, creating a juxtaposition of differing beauty ideals found within a variety of visually-centered industries, including film, fashion, art, dance and bodybuilding.
British photographer Brock Elbank has developed an international reputation for capturing stunning portraits of some of the most beautifully unique individuals on the planet, from immensely bearded men to individuals patterned with vitiligo.
Platon’s trademark photography style has, over the years, become as iconic and recognisable as the famous faces that he photographs. Platon credits the quality of Hasselblad as a critical component that supports his ability to tell his visual stories.
As a passionate photographer fascinated by bird watching, Victor Hasselblad wanted to create a camera that could capture the beauty of nature and easily fit in his hand – a portable, high-quality piece of technology.
A figure of the past, the door-to-door salesman is the centerpiece of Ole Marius Joergensen’s series Vignettes of a Salesman. Ole uses vivid cinematic lighting set against Norwegian landscapes to tell this story.
In 2016, Brock Elbank photographed 12-year-old Daisy Trinder for his series, Freckles. Two years later, Brock and Daisy meet again to create a follow-up portrait of the Australian girl at 14 years old.
For custom motorcycle mechanic Jackson Whittaker, there is no clear distinction of where the bike ends and where his person begins. Using the H6D-50c, Kevin Arnold explores this craftsman's workshop and the beauty behind the parts.
Vietnam-based photographer Justin Mott attributes much of his professional success to the momentum he builds from his personal projects. The first one that propelled Justin in the direction he’s travelled in for the past decade was a photojournalism study covering victims suffering from the devastating effects of Agent Orange.
Commercial photographer Toshi Oku has perfected the art of bringing luxurious automobiles to life through photography and video. When offered the chance to photograph the Koenigsegg Agera RS during an attempt to break the land speed record, Toshi jumped at the offer.
Taking to the Highlands and Islands of Scotland, John Alexander sought to capture the colours of the soft early winter light along with a selection of the people who share the same affinity for their landscapes.
Art photographer Kim Keever was searching for a way to create atmosphere in his tabletop landscape images. Having tried smoke and clear plastic, Kim’s eureka moment came when a friend was throwing out a 100 gallon aquarium where he started to experiment with painted water.
Traversing over 20,000 kilometres through ten countries over a span of three months, Freddie Child-Villiers set out to photograph the East African tribes of northern Tanzania and Kenya using the X1D-50c.
A master whisky blender working at the base of Mt. Fuji and a bamboo basket weaver living in a mountain forest are just some of the highly talented artisans that French photographer Roman Jehanno met on his journey through Japan.
Travel photographer Austin Mann’s philosophy is “chase light,” and that he did, all the way to the beautiful landscapes of Glacier National Park in western Montana. Using the X1D-50c, Austin took the XCD 21mm, Hasselblad’s widest lens ever, to capture just the right perspectives that created a strong sense of the tranquility found within the rugged, mountainous landscape.
Combining surrealistic and melancholic states, Swedish fine art photographer Gabriel Isak delves deep into the inner world of dreams and psychology with faceless figures and cold Scandinavian colour palettes.
Fine art photographer and Hasselblad Master Ali Rajabi sees the streets as an open world studio, filled with infinite photographic opportunities. Based in New York, Ali used the Hasselblad X1D-50C with the XCD 3,5/45 lens to capture the light and dark shades of his urban playground.
Fascinated by all the stories that the River Thames has to tell, fine-art photographer and Hasselblad Ambassador Julia Fullerton-Batten set out to bring these tales of life and death to light with the Hasselblad H6D-100c.
Using the Hasselblad X1D, Cooper & Gorfer intertwine photographic portraiture with beautifully executed collage techniques and hand-drawn textures, blending photography and painting in their series, Between These Folded Walls, Utopia.
Hengki Koentjoro's photographs capture beautiful simplicity through minimalistic scenes and monochromatic tones. While traveling through Japan, Hengki explored the natural aesthetics of Hokkaido with the X1D-50c and the XCD 45 lens.