Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.
My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street
Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.
Capturing the cityscape of the Swedish capital during golden hour, Tobias Hägg's imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatly woven together in combination with wide expanses of the city stretching all the way to the horizon.
Yanan Li fell in love with analog Hasselblad cameras while studying at university in Beijing. Over 40 years later, Yanan finds himself working as the official photographer for Stiftelsen Silviahemmet – founded and chaired by Her Majesty Queen Silvia of Sweden – as well as for the Nobel Committee for The Nobel Prize in Physiology or Medicine for the Stockholm County.
Adventure photographer John Alexander travelled to one of the least densely populated regions on Earth – the western reaches of Mongolia – to trace the traditions that lay at the heart of Kazakh culture and to capture the characters that form the fabric of their community.
Brazilian photographer Gleeson Paulino invites viewers to see contemporary Brazil from a new eye. Provoking the senses through a sublime colour flow and exquisite image juxtapositions, Gleeson’s series explores the beauty of Brazil’s bold diversity, from its people to its landscapes.
Off to India to follow the Kumbh Mela, a Hindu pilgrimage that attracts over 100 million people to central India to bathe in the Ganges River, Gabriel Flores, Joe Greer, Jeremy Snell, and Dan Tom set out to document this cultural journey through their unique perspectives and individual photography styles.
Blending art, science and technology in his series outer space, Michael’s images taken with the H4D and H6D-100c document moments along the way in his preparation for space flight as he shows us just how much Earth and our solar system are interconnected.
Lettuce for Hair and Other Stunningly Peculiar Self-Portraits
Imaginative self-portrait photographer Flora Borsi is one of the first photographers to try out the next generation X1D II 50C. Flora decided to put the camera to work capturing a wide spectrum of colours, dressing herself in melting ice cream, gooey lettuce, vibrant roses, and splattered blue paint.
Swedish director Johan Renck brings the portable X1D-50c along with him on his creative journeys to collect personal snapshots. On set of his latest mini-series, Chernobyl, Johan preserved moments of reconstructed 1986 Soviet Ukraine with the X System camera, praising its files for their elevated quality and cinematic richness.
Exploring the far reaches of Earth, Chiara Zonca’s desire to document landscapes and textural dimensions led her to the deserts of North and South America to explore their silent beauty with the Hasselblad 500C and the X1D-50c.
With only a second to capture his subjects as they sped by him at 100 km per hour, Mats Lind blended multiple exposures together to create painting-like imagery that illustrates the exhilaration of competing for a skiing world championship title.
Over a span of 33 months, Brock Elbank photographed 30 individuals with Congenital Melanocytic Naevus (CMN), an extremely rare birthmark that can cover up to 80% of the body which less than 1% of the world’s population is born with.
British photographer and Hasselblad Ambassador Karl Taylor decided to make a drastic statement; with volunteers collecting thousands of pieces of garbage from the nearby coastline, Karl staged studio shots with the H6D-100c using a baby placed at centre stage in the valley of litter.
Vietnam-based photographer Justin Mott attributes much of his professional success to the momentum he builds from his personal projects. The first one that propelled Justin in the direction he’s travelled in for the past decade was a photojournalism study covering victims suffering from the devastating effects of Agent Orange.
For custom motorcycle mechanic Jackson Whittaker, there is no clear distinction of where the bike ends and where his person begins. Using the H6D-50c, Kevin Arnold explores this craftsman's workshop and the beauty behind the parts.
Commercial photographer Toshi Oku has perfected the art of bringing luxurious automobiles to life through photography and video. When offered the chance to photograph the Koenigsegg Agera RS during an attempt to break the land speed record, Toshi jumped at the offer.
Taking to the Highlands and Islands of Scotland, John Alexander sought to capture the colours of the soft early winter light along with a selection of the people who share the same affinity for their landscapes.
Drawn to the majestic, geometric angles of the Dolomites, landscape photographer Isabella Tabacchi captured ethereal moonlit nights, foggy mornings, and golden hour scenes using the X1D-50c with the XCD 30 and XCD 45 lenses.
Fine art photographer and Hasselblad Master Ali Rajabi sees the streets as an open world studio, filled with infinite photographic opportunities. Based in New York, Ali used the Hasselblad X1D-50C with the XCD 3,5/45 lens to capture the light and dark shades of his urban playground.
Platon’s trademark photography style has, over the years, become as iconic and recognisable as the famous faces that he photographs. Platon credits the quality of Hasselblad as a critical component that supports his ability to tell his visual stories.
A figure of the past, the door-to-door salesman is the centerpiece of Ole Marius Joergensen’s series Vignettes of a Salesman. Ole uses vivid cinematic lighting set against Norwegian landscapes to tell this story.
A master whisky blender working at the base of Mt. Fuji and a bamboo basket weaver living in a mountain forest are just some of the highly talented artisans that French photographer Roman Jehanno met on his journey through Japan.
British photographer Brock Elbank has developed an international reputation for capturing stunning portraits of some of the most beautifully unique individuals on the planet, from immensely bearded men to individuals patterned with vitiligo.
In 2016, Brock Elbank photographed 12-year-old Daisy Trinder for his series, Freckles. Two years later, Brock and Daisy meet again to create a stunning follow-up portrait of the Australian girl at 14 years old.
Using the Hasselblad X1D-50c, Cooper & Gorfer overlap portraits with beautifully executed collage techniques and hand-drawn textures, blending photography and painting in their series UTOPIA or The Mistake of the Intellect.
Enchanted by the Chateau de Versailles, Julie-Christine began a photographic love affair with the historical palace grounds in 1998 that continued over the last twenty years using six different Hasselblad cameras.
Floating fish. An orchid for an eye. Feathery hair. Transforming every bit of her appearance for her ongoing self-portrait series, Flora used the X1D-50c to capture her latest flora and fauna inspired creations.
Cared for properly, dye transfers and platinum palladium prints can last for hundreds of years. Using his 503CW, Los Angeles-based photographer Tyler Shields tracked down one of Irving Penn’s previous printers so he could make his own piece of history.
Art photographer Kim Keever was searching for a way to create atmosphere in his tabletop landscape images. Having tried smoke and clear plastic, Kim’s eureka moment came when a friend was throwing out a 100 gallon aquarium where he started to experiment with painted water.
Fascinated by all the stories that the River Thames has to tell, fine-art photographer and Hasselblad Ambassador Julia Fullerton-Batten set out to bring these tales of life and death to light with the Hasselblad H6D-100c.
Combining surrealistic and melancholic states, Swedish fine art photographer Gabriel Isak delves deep into the inner world of dreams and psychology with faceless figures and cold Scandinavian colour palettes.
As a passionate photographer fascinated by bird watching, Victor Hasselblad wanted to create a camera that could capture the beauty of nature and easily fit in his hand – a portable, high-quality piece of technology.
Photography duo Herring & Herring celebrate beauty in their magazine’s fifth issue, BEHOLD, creating a juxtaposition of differing beauty ideals found within a variety of visually-centered industries, including film, fashion, art, dance and bodybuilding.
Traversing over 20,000 kilometres through ten countries over a span of three months, Freddie Child-Villiers set out to photograph the East African tribes of northern Tanzania and Kenya using the X1D-50c.
Hengki Koentjoro's photographs capture beautiful simplicity through minimalistic scenes and monochromatic tones. On his most recent trip to Japan, Hengki explored the natural aesthetics of Hokkaido with the X1D-50c and the XCD 45mm Lens.