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This is X1D

The first compact mirrorless digital medium format camera

IKEA x HASSELBLAD

NORRHASSEL

Create to inspire

Hasselblad is the leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

Since the beginning, Hasselblad cameras were born from a love for photography and the desire of a man to give photographers the technical excellence needed to realise their creative vision.

That man was Victor Hasselblad.

Since 1941, Hasselblad has committed itself to one primary task – to produce the finest camera equipment around. For over seventy-five years, we have succeeded in doing just that – in making the tools that enable us to live up to the Hasselblad brand proposition, “Create To Inspire”.

Learn the Hasselblad Story