Expanding the
Hasselblad Experience

Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2 and CFV II 50C digital back and 907X camera body.

X1D II 50C

Compact. Powerful. Enhanced.

Discover X1D II

CFV II 50C and 907X

Our legacy, Your future


XCD 35-75 Zoom lens

Prime lens performance in a compact zoom


Phocus Mobile 2

Hasselblad workflow on the go



Hasselblad's best medium format platform

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On the set of Chernobyl with the X1D-50c

Johan Renck

Swedish director Johan Renck brings the portable X1D-50c along with him on his creative journeys to collect personal snapshots. On set of his latest mini-series, Chernobyl, Johan preserved moments of reconstructed 1986 Soviet Ukraine with the X System camera, praising its files for their elevated quality and cinematic richness.

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Our History

Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. Since its start in 1941, Hasselblad cameras have been renowned for their iconic design, uncompromising image quality, and high performance.

Learn the Hasselblad Story