19 June 2019
14:00 CEST / 8:00 AM EDT

Expanding the
Hasselblad Experience

Count down with us to the next chapter of Hasselblad history. Get all the latest information by signing up to our newsletter.


Hasselblad's best medium format platform

Read more

X1D Certified Pre-Owned

Don't miss the opportunity to invest in the X System with our immense savings on refreshed cameras.

See offerings Read about the X1D

This is X1D

The first compact mirrorless digital medium format camera

Read about the X1D Buy now

On the set of Chernobyl with the X1D-50c

Johan Renck

Swedish director Johan Renck brings the portable X1D-50c along with him on his creative journeys to collect personal snapshots. On set of his latest mini-series, Chernobyl, Johan preserved moments of reconstructed 1986 Soviet Ukraine with the X System camera, praising its files for their elevated quality and cinematic richness.

Read moreAll stories

Our History

Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. Since its start in 1941, Hasselblad cameras have been renowned for their iconic design, uncompromising image quality, and high performance.

Learn the Hasselblad Story