Pleating Paper into Sculptural Headwear
South African photographer Gavin Goodman had a vision to create a series influenced by traditional African headwear done with a modern and simplistic touch. Commissioning a local origami artist as a unique way to bring this vision to life, they transformed delicate paper into beautiful African-inspired sculptural objects.
Tomás Karmelo Amaya
Native Love Stories
Born for the A:shiwi, Rarámuri, and Yoeme tribes, creative Tomás Karmelo Amaya’s ongoing series Native Love Stories illustrates the abundance of Indigenous circles, including love, service to others, community strength, and the ability to thrive.
CINEMATIC SCENES IN SERBIA
Inspired by the greatest film directors and DOPs, Serbian photographer Luka Trajkovic creates images that appear to be taken right out of a film.
Artisans of Southern France
Creating his dream roadmap that took him from Monaco to Bordeaux with all the stops in between, Roman discovered the rich multitude of craftwork and ancient practices still being used by his fellow countryfolk in France.
Magical Mountainous Landscapes on XCD 30
Italian photographer Isabella Tabacchi escaped to the dreamy mountain views of the Dolomites and the Swiss Alps to capture the beauty of the Milky Way across the skies and the grand Matterhorn Mountain with the X1D II 50C and XCD 30 lens.
Capturing Nebulas and Pinwheel Galaxies
The night sky captured by a Hasselblad reveals its special look which is not visible to the naked eye. We spoke to Teruyasu Kitayama to talk about the charm of shooting starry skies with various Hasselblad cameras.
Image Quality Specialist Tests X and 907X Cameras in Namibia
As team leader and specialist in the Image Quality Team at Hasselblad, Mathias Elmeskog constantly puts Hasselblad cameras to the test in multiple locations to ensure the sharpest quality and smoothest colour accuracy.
Documenting Thirty Years of the Los Angeles Metro
What started out as going underground for a one-time photo session with his Hasselblad 503CX turned into 30 years of documenting the creation of the Los Angeles Metro system by artist Ken Karagozian.
SWIMMING POOLS OF ANOTHER ERA
2018 Hasselblad Master in Art Maria Svarbova is widely recognised for her captivating Swimming Pool series. After switching to the X System, Maria tells us about how it has dramatically affected creating her dream-like compositions.
The Art of Contortion
Dazzled by the enormous strength and flexibility of a young troupe of female contortionists, Hasselblad Ambassador Julia Fullerton-Batten brilliantly photographed these girls bending in all sorts of unimaginable positions.
100 Years of Nature Photographer Sven Gillsäter
Swedish photographer and a friend to Victor Hasselblad, Sven Gillsäter used Hasselblad cameras to capture stunning wildlife photography from all corners of the globe while driving environmental concern and sustainability efforts.
Capturing the texture and colours of local cuisine
Using the XCD 45P lens on the X1D II 50C, food photography expert Qiu Zifeng shares his thoughts on using this lightweight combination for capturing the rich colours found within his local cuisine.
Finding the Dramatic and the Delicate in Swedish Nature
Whether wandering through forests or farmland, Swedish creative Linus Englund finds spectacular lighting that helps elevate his flora and fauna images on the X1D II 50C to another level.
The Powerful Simplicity of Symmetry
A limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team.
COOPER & GORFER
Sweden-based Hasselblad Ambassadors Cooper & Gorfer embarked on a new piece, Delirium, that embodies the Covid-19 pandemic, capturing the constant struggle of healthcare workers fighting through this historical tragedy.
HASSELBLAD GOES UNDERWATER AMONG WHALES AND TURTLES
Freediver and 2018 Hasselblad Master Karim Iliya ventured underwater with the AquaTech REFLEX Water Housing for the Hasselblad X1D II 50C, capturing serene imagery of whales and turtles in their natural worlds around the French Polynesian island of Moorea and Maui, Hawaii.
Capturing the Great Wall of China
For photographer Yang Dong, the Great Wall has become part of his life. He uses Hasselblad cameras to capture the Great Wall in every season, against the backdrops of outspread clouds, tree branches dressed in snow, and the flame of a glowing sunset.
ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8
Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England.
COOPER & GORFER
BETWEEN THESE FOLDED WALLS, UTOPIA
Using the Hasselblad X1D, Cooper & Gorfer intertwine photographic portraiture with beautifully executed collage techniques and hand-drawn textures, blending photography and painting in their series, Between These Folded Walls, Utopia.
UNLOCKING NEW LENS OPPORTUNITIES WITH XH CONVERTER 0,8
As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. The XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.
The Endless Beauty of the Forbidden City
In the eyes of Su Tangshi, who focuses on ancient architecture photography, the beauty of the Forbidden City in Beijing can be found around every corner.
ELDERLY ANIMAL PORTRAITS ON 503CW
What started off as confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her 503CW.
THE SOLITUDE OF THE AMERICAN WEST
With an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico, capturing images that let us travel back in time to an America of yesteryear.
ANNA DEVÍS AND DANIEL RUEDA
EXPANDING THEIR VISUAL UNIVERSE WITH 907X 50C
Expanding on their own visual universe – including creating a cloning situation, blending in with a record player, and mapping out their own constellations – Anna and Daniel crafted images with the 907X 50C that give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA in the past.
ADVENTURING THROUGH THE RAINFORESTS AND VOLCANOES OF NEW ZEALAND
Shooting with the X1D II 50C in wild conditions ranging from the middle of a downpour in subtropical rainforests to a snowstorm on an active volcano, Adam Weist’s images expose the beauty of the country and transport us to a landscape photographer’s dream.
CINEMATICALLY DOCUMENTING NEWBORN LIFE WITH THE XV ADAPTER
Self-taught photojournalist Sven Baum decided to document the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven captures cinematically cut and colour graded imagery that tells an honest story about growing.
SIMON NORFOLK’S LOST CAPITAL
CAPTURING THE EMPTY STREETS OF LONDON AMIDST A PANDEMIC
Suddenly stripped of its usual hustle and bustle, cars and trucks, and the constant foot traffic of locals and tourists alike, Simon Norfolk unearthed a new side of London with the X1D II. Getting lost in the sharp lines and curves of the buildings that are usually concealed by the city's hyperactivity, all its glorious architecture shone forth like never before.
Creating 3D Interactive Models of Leonardo da Vinci’s Early Works with the Multi-Shot
Reproducing some of Leonardo da Vinci’s early sketches as digital versions, the Department of Architecture at the University of Bologna used the H6D-400c Multi-Shot in combination with their own developed software to create 3D models of these art pieces that are hundreds of years old.
FAMILY PORTRAITS IN A TIME OF LOCKDOWN
Living in London, freelance photographer Stephen Sweeney is used to rushing around the metropolitan city on shoots. Now, for over a month, he has been confined to his home. In lockdown with his four brothers and his parents, he keeps his creative juices afloat by capturing beautifully lit portraits of his six family members with X1D II 50C.
PRESERVING PEDRO DE MENA’S 17TH CENTURY SCULPTURES
Using the Hasselblad Multi-Shot system, Dominique Provost had the opportunity to photograph Spanish baroque sculptor Pedro de Mena’s collection of six hyper-realistic 17th century sculptures. These photographs will be of monumental importance for art conservation, future restoration, digitalization, and if necessary, reproduction of these historical pieces.
Creating and archiving the catalogue of the largest Japanese style painting exhibition
Requiring the highest quality, the H6D-100c was used to create and archive the catalogue for the Inten exhibition, an open call for Japanese style paintings held and run by the Japan Visual Arts Academy (“Nihon Bijutsuin”).
Hollywood Faces on Hasselblad
Norwegian photographer Pål Hansen has photographed an immense list of actors, musicians, and other notable celebrities. With his reputation of making anyone feel at ease in front of his Hasselblad camera, Pål always comes away with a unique story of his own about how it is to photograph these star subjects.
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Taking to the skies to capture Greenland from above, Roger Fishman created the largest fine art collection of the island’s extreme remote beauty, entitled Ephemeral & Eternal: Greenland. Collaborating with scientists and hoping to activate the public, Roger’s photographs reveal what is at stake and what we must work to preserve for the future of our planet.
The Incredible Craftspeople of Peru
Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hidden artists.
Highsnobiety x Versace
on the H6D-100c
Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their latest collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamically curated floral arrangements to life.
Silent Street Portraits with the XCD 45P
Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London.
Daniel Rueda & Anna Devís
Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja
Within the pastel pink and blue walls of Spain's La Muralla Roja, Daniel Rueda and Anna Devís staged a visual game of hide-and-seek. In our interview with the duo, they share their entire process behind the concept and execution of their project within the dreamlike maze.
Capturing the Details of Timepieces Unseen by the Naked Eye
Testing out the H6D-100c and HC Macro 120mm to capture their newest timepieces, we spoke to Unimatic Watches co-founder Simone Nunziato, who told us all about the outstanding capabilities of using the H System to carry out the extremely difficult task of photographing watches and all their minuscule details.
The Cruel Beauty of Winter in the Scottish Highlands
Seeking out the winter storms of the Scottish Highlands, Ruairidh McGlynn ventured into rain, sleet and snow in weather as cold as -15°C (5°F) with the X1D and XCD 45, where he was intrigued to capture the cruel beauty of the area’s intense conditions, seeing the Highlands from a fresh, snowy perspective.
Capturing The Beatles, Bowie, and More Iconic Faces of the Sixties
As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test of time as iconic snapshots of some of history's biggest pop culture icons.
Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.
Documenting NASA’s Work on Planet Earth
Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009.
My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street
Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.
Capturing the cityscape of the Swedish capital during golden hour, Tobias Hägg's imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatly woven together in combination with wide expanses of the city stretching all the way to the horizon.
From China to Sweden with a Hasselblad
Yanan Li fell in love with analog Hasselblad cameras while studying at university in Beijing. Over 40 years later, Yanan finds himself working as the official photographer for Stiftelsen Silviahemmet – founded and chaired by Her Majesty Queen Silvia of Sweden – as well as for the Nobel Committee for The Nobel Prize in Physiology or Medicine for the Stockholm County.
Adventure photographer John Alexander travelled to one of the least densely populated regions on Earth – the western reaches of Mongolia – to trace the traditions that lay at the heart of Kazakh culture and to capture the characters that form the fabric of their community.
Brazilian photographer Gleeson Paulino invites viewers to see contemporary Brazil from a new eye. Provoking the senses through a sublime colour flow and exquisite image juxtapositions, Gleeson’s series explores the beauty of Brazil’s bold diversity, from its people to its landscapes.
Four Photographers Along the Ganges River
Off to India to follow the Kumbh Mela, a Hindu pilgrimage that attracts over 100 million people to central India to bathe in the Ganges River, Gabriel Flores, Joe Greer, Jeremy Snell, and Dan Tom set out to document this cultural journey through their unique perspectives and individual photography styles.
Blending art, science and technology in his series outer space, Michael’s images taken with the H4D and H6D-100c document moments along the way in his preparation for space flight as he shows us just how much Earth and our solar system are interconnected.
Flora Borsi & the X1D II 50C
Lettuce for Hair and Other Stunningly Peculiar Self-Portraits
Imaginative self-portrait photographer Flora Borsi is one of the first photographers to try out the next generation X1D II 50C. Flora decided to put the camera to work capturing a wide spectrum of colours, dressing herself in melting ice cream, gooey lettuce, vibrant roses, and splattered blue paint.
On the set of Chernobyl with X1D-50c
On the set of his mini-series, Chernobyl, Swedish director Johan Renck preserved moments of reconstructed 1986 Soviet Ukraine with the X1D-50c, praising its files for their elevated quality and cinematic richness.
Exploring Beautiful Oddities
Exploring the far reaches of Earth, Chiara Zonca’s desire to document landscapes and textural dimensions led her to the deserts of North and South America to explore their silent beauty with the Hasselblad 500C and the X1D-50c.
Abstract Art on the Slopes
With only a second to capture his subjects as they sped by him at 100 km per hour, Mats Lind blended multiple exposures together to create painting-like imagery that illustrates the exhilaration of competing for a skiing world championship title.
HOW DO YOU C ME NOW?
Over a span of 33 months, Brock Elbank photographed 30 individuals with Congenital Melanocytic Naevus (CMN), an extremely rare birthmark that can cover up to 80% of the body which less than 1% of the world’s population is born with.
Known for its dramatic scenery and arctic beaches, Hans Strand took both the H6D-100c and H3D with him to capture the Norwegian archipelago’s diverse environments.
THE VALLEY OF LITTER
British photographer and Hasselblad Ambassador Karl Taylor decided to make a drastic statement; with volunteers collecting thousands of pieces of garbage from the nearby coastline, Karl staged studio shots with the H6D-100c using a baby placed at centre stage in the valley of litter.
Using the H6D-100c and various HC lenses combined with a home-made laser system to trigger the flash, Ghislain Simard created elegant, painting-like images of dragonflies frozen in time.
ISLE TO ISLE
Taking to the Highlands and Islands of Scotland, John Alexander sought to capture the colours of the soft early winter light along with a selection of the people who share the same affinity for their landscapes.
Ole Marius Joergensen
Vignettes of a Salesman
A figure of the past, the door-to-door salesman is the centerpiece of Ole Marius Joergensen’s series Vignettes of a Salesman. Ole uses vivid cinematic lighting set against Norwegian landscapes to tell this story.
BLACK AND BLUE DIMENSIONS
Combining surrealistic and melancholic states, Swedish fine art photographer Gabriel Isak delves deep into the inner world of dreams and psychology with faceless figures and cold Scandinavian colour palettes.
HERRING & HERRING
Photography duo Herring & Herring celebrate beauty in their magazine’s fifth issue, BEHOLD, creating a juxtaposition of differing beauty ideals found within a variety of visually-centered industries, including film, fashion, art, dance and bodybuilding.
DAYDREAMING IN THE DOLOMITES
Drawn to the majestic, geometric angles of the Dolomites, landscape photographer Isabella Tabacchi captured ethereal moonlit nights, foggy mornings, and golden hour scenes using the X1D-50c with the XCD 30 and XCD 45 lenses.
The Craftspeople of Japan
A master whisky blender working at the base of Mt. Fuji and a bamboo basket weaver living in a mountain forest are just some of the highly talented artisans that French photographer Roman Jehanno met on his journey through Japan.
Music History with the Hasselblad 500c
With his Hasselblad, Gered Mankowitz captured some of the most iconic rock music images in history, including that of The Rolling Stones and Jimi Hendrix, that have helped to define an entire era.
EXPLORING VERSAILLES WITH SIX HASSELBLAD CAMERAS
Enchanted by the Chateau de Versailles, Julie-Christine began a photographic love affair with the historical palace grounds in 1998 that continued over the last twenty years using six different Hasselblad cameras.
Chasing Light with
the XCD 21mm Lens
Travel photographer Austin Mann’s philosophy is “chase light,” and that he did, all the way to the beautiful landscapes of Glacier National Park in western Montana.
THE FIRST HASSELBLAD 1600F
As a passionate photographer fascinated by bird watching, Victor Hasselblad wanted to create a camera that could capture the beauty of nature and easily fit in his hand – a portable, high-quality piece of technology.
John A. Chakeres
NASA SHUTTLES CAPTURED WITH HASSELBLAD 500 EL/M
John A. Chakeres built his own remote trigger device to capture majestic space shuttle film “portraits” that give the viewer a front-row seat to some of the most historic moments in history.
THE GIRL WHO COULD TURN HERSELF INTO ANYTHING
Floating fish. An orchid for an eye. Feathery hair. Transforming every bit of her appearance for her ongoing self-portrait series, Flora used the X1D to capture her latest flora and fauna inspired creations.
MAKING PHOTOS THAT WILL LAST 1000 YEARS
Cared for properly, dye transfers and platinum palladium prints can last for hundreds of years. Using his 503CW, Los Angeles-based photographer Tyler Shields tracked down one of Irving Penn’s previous printers so he could make his own piece of history.
COMMEMORATING 100 YEARS
SID AVERY AND HIS HASSELBLAD
Audrey Hepburn, James Dean, and Elizabeth Taylor – iconic American photographer Sid Avery photographed them all, many of the shots taken with his Hasselblad 500C.
THE RAINBOW ROAD SERIES
Inspired by the cold blue evenings of his New England hometown, Daniel Mercadante decided to experiment with rainbow lights and long exposure. The results: The Rainbow Road series.
DANIEL RUEDA & ANNA DEVÍS
PLAYING WITH ARCHITECTURE
Architects. Storytellers. Photographers. World explorers. Meet creative content duo Daniel Rueda and Anna Devís who use the X1D and building façades as their creative canvases.
NORWEGIAN ARTIST LIFE
Using his Hasselblad 503CW, Bjørn Wad captures stunning black and white film portraits of 19 contemporary Norwegian artists and their work for the art book Kunstnerliv (Artist Life).
THE LAST OF THE CROONERS
Portrait photographer Tom Oldham's award-winning series, The Last of the Crooners, features a group of jazz musicians found right at his local pub, The Palm Tree, in East London.
THE FACE BEHIND THE FRECKLES
In 2016, Brock Elbank photographed 12-year-old Daisy Trinder for his series, Freckles. Two years later, Brock and Daisy meet again to create a follow-up portrait of the Australian girl at 14 years old.
THE HK-7 AERIAL CAMERA
The Hasselblad legacy starts in 1941 and comes full circle as one of the few remaining Ross HK-7 aerial cameras, one of the company’s first developments, is photographed with the H6D-400c Multi-Shot.
East Africa Through the Lens of the X1D
Traversing over 20,000 kilometres through ten countries over a span of three months, Freddie Child-Villiers set out to photograph the East African tribes of northern Tanzania and Kenya using the X1D-50c.
Using his H6D-50c, Hasselblad Ambassador Erik Johansson explores the relatable notion of nostalgia and the idea of a how a time and place used to be in our memories in his piece Drained Memories.
MONOCHROMATIC MINIMALISM WITH THE X1D
Hengki Koentjoro's photographs capture beautiful simplicity through minimalistic scenes and monochromatic tones. While traveling through Japan, Hengki explored the natural aesthetics of Hokkaido with the X1D-50c and the XCD 45 lens.
Using the Hasselblad H6D-100c, Swedish landscape photographer Hans Strand explores the interference of humans on nature from an aerial perspective in his project, Manmade Land.
THE TALES OF OLD FATHER THAMES
Fascinated by all the stories that the River Thames has to tell, fine-art photographer and Hasselblad Ambassador Julia Fullerton-Batten set out to bring these tales of life and death to light with the H6D-100c.
THE STORY BEHIND
Herring & Herring
Creative maestros Dimitri Scheblanov and Jesper Carlsen combine to form one of the most talented photography teams in the world of celebrity and music photography, Herring & Herring.
QUALITY AND DETAILS WITH THE HASSELBLAD H6D-400C MS
For Austrian-based product photographer Günther Egger, detail is everything. In order to capture every last aspect of an object, he relies on the Hasselblad H6D-400c MS.
History in front
of a camera
Platon’s trademark photography style has, over the years, become as iconic and recognisable as the famous faces that he photographs. Platon credits the quality of Hasselblad as a critical component that supports his ability to tell his visual stories.
EXPLORING THE 400MP MULTI-SHOT
A specialist when it comes to photographing some of nature’s most beautiful insects, Göran Liljeberg is one of the first photographers in the world to test out the Hasselblad H6D-400c MS.
A LOVE LETTER TO VIETNAM
Vietnam-based photographer Justin Mott attributes much of his professional success to the momentum he builds from his personal projects. The first one that propelled Justin in the direction he’s travelled in for the past decade was a photojournalism study covering victims suffering from the devastating effects of Agent Orange.
SHOOTING THE KOENIGSEGG AGERA RS
Commercial photographer Toshi Oku has perfected the art of bringing luxurious automobiles to life through photography and video. When offered the chance to photograph the Koenigsegg Agera RS during an attempt to break the land speed record, Toshi jumped at the offer.
Painting or Abstract Photography?
Art photographer Kim Keever was searching for a way to create atmosphere in his tabletop landscape images. Having tried smoke and clear plastic, Kim’s eureka moment came when a friend was throwing out a 100 gallon aquarium where he started to experiment with painted water.
A passion for diversity
British photographer Brock Elbank has developed an international reputation for capturing stunning portraits of some of the most beautifully unique individuals on the planet, from immensely bearded men to individuals patterned with vitiligo.
A RELENTLESS PASSION FOR PHOTOGRAPHY
Hasselblad Ambassador Lars Schneider is a modern day adventurer, travelling the world photographing and filming action, sports and stunning landscapes.
The X System on the Streets of New York
Fine art photographer and Hasselblad Master Ali Rajabi sees the streets as an open world studio, filled with infinite photographic opportunities. Based in New York, Ali used the Hasselblad X1D-50C with the XCD 3,5/45 lens to capture the light and dark shades of his urban playground.
In the Moto shop
with the H6D-50c
For custom motorcycle mechanic Jackson Whittaker, there is no clear distinction of where the bike ends and where his person begins. Using the H6D-50c, Kevin Arnold explores this craftsman's workshop and the beauty behind the parts.