Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their latest collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamic feather-floral arrangements to life.

HIGHSNOBIETY

Berlin-based Highsnobiety is an online magazine, brand and agency covering different sectors of trends within culture, including music, fashion, art, and entertainment. With an emphasis on streetwear style, Highsnobiety recently launched their own online store, Highsnobiety Shop. With weekly drops from various fashion houses, Highsnobiety creates collaborations with these brands, which can be fully designed or co-designed by Highsnobiety’s own team. With the recent collab with Versace, Highsnobiety had the opportunity to be the first retailer globally to pre-launch Versace’s SS20 Men’s Collection and Julien was the lucky one to shoot the lookbook for this project with the H6D-100c.

FLOATING FEATHER FLOWERS

AND OTHER CREATIVE CHOICES

Inspired by the SS20 Versace runway show, where a car decorated with flowers was the centerpiece, the creative team at Highsnobiety led by Herbert Hofman wanted to take this idea and translate it into an aesthetically clean image. Berlin-based flower artist Mary Lennox created the exuberant feather-floral arrangement to fit the shoot’s look. “Herbert wanted to make sure that the flower arrangement complemented the vibrant clothes and not be overshadowed by anything else, which explains the minimal toned background,” says Julien.

Overall, I had a lot of fun shooting with the H6D-100c. It was really simple to figure out all the functions of the camera and I adjusted to it very quickly. The focusing is incredibly sharp when it hits the destined areas. Hasselblad's corresponding Phocus software is very intuitive and works similar to other editing software I use. The sound of the shutter was my favorite part of the experience - sounded really sexy.

The resolution and colour capture of the H6D depicted real life settings. The color was easily controllable with the Phocus software. The amount of detail the camera can capture is insane – when you zoom in on your subject, it's like looking through a microscope. There was especially a lot of definition in the flower feathers.

ABOUT JULIEN TELL

Hailing from Oakland, California, Julien Tell is now based in Berlin as the in-house photographer at Highsnobiety. Studying photography at NYU's Tisch School of the Arts in the fashion capital of New York City, Julien found himself drawn towards fashion photography early on in his career. Working freelance in New York for multiple years, he has done work for companies such as Interview Magazine, Milk Studios, and Matte Projects. Getting the itch to move abroad in 2018, he relocated to Germany to work at Highsnobiety. See more of his work here: @julientell

CAPTURE EVERY LAST DETAIL

More Hasselblad stories

All stories
Gavin Goodman | The Powerful Simplicity of Symmetry

Gavin Goodman

The Powerful Simplicity of Symmetry

A limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team.

 Cooper & Gorfer | Delirium

DELIRIUM

COOPER & GORFER

Sweden-based Hasselblad Ambassadors Cooper & Gorfer embarked on a new piece, Delirium, that embodies the Covid-19 pandemic, capturing the constant struggle of healthcare workers fighting through this historical tragedy.

 Karim Iliya | Hasselblad Goes Underwater among Whales and Turtles

KARIM ILIYA

HASSELBLAD GOES UNDERWATER AMONG WHALES AND TURTLES

Freediver and 2018 Hasselblad Master Karim Iliya ventured underwater with the AquaTech REFLEX Water Housing for the Hasselblad X1D II 50C, capturing serene imagery of whales and turtles in their natural worlds around the French Polynesian island of Moorea and Maui, Hawaii.

Sean Conboy | Capturing Architectural Grandeur with the XH Converter 0,8

SEAN CONBOY

CAPTURING ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8

Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England.

Cooper & Gorfer | Between These Folded Walls, Utopia

COOPER & GORFER

BETWEEN THESE FOLDED WALLS, UTOPIA

Using the Hasselblad X1D, Cooper & Gorfer intertwine photographic portraiture with beautifully executed collage techniques and hand-drawn textures, blending photography and painting in their series, Between These Folded Walls, Utopia.

Tom Oldham | Unlocking New Lens Opportunities With XH Converter 0,8

TOM OLDHAM

UNLOCKING NEW LENS OPPORTUNITIES WITH XH CONVERTER 0,8

As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. The XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.

Isa Leshko | Allowed to Grow Old: Elderly Animal Portraits Preserved on the 503CW

ISA LESHKO

ALLOWED TO GROW OLD: ELDERLY ANIMAL PORTRAITS PRESERVED ON THE 503CW

As a project that started off with confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her Hasselblad 503CW.

Dino Kužnik | The Solitude of the American West

DINO KUŽNIK

THE SOLITUDE OF THE AMERICAN WEST

With an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Lenses. Driving through the earthy terrain of the rugged desert landscape, Dino’s images let us travel back in time to an America of yesteryear.

Anna Devís and Daniel Rueda | Expanding their Visual Universe with the 907X 50C

ANNA DEVÍS AND DANIEL RUEDA

EXPANDING THEIR VISUAL UNIVERSE WITH THE 907X 50C

Drawing inspiration from Hasselblad’s long legacy, creative duo and Hasselblad Ambassadors Anna Devís and Daniel Rueda tried out the new 907X 50C to create imagery that celebrates some of Hasselblad’s most renowned features. Expanding on their own visual universe – including a cloning situation, blending in with a record player, and mapping out their own constellations – each of the photographs give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA.

Adam Weist | Adventuring Through the Subtropical Rainforests and Active Volcanoes of New Zealand

ADAM WEIST

ADVENTURING THROUGH THE SUBTROPICAL RAINFORESTS AND ACTIVE VOLCANOES OF NEW ZEALAND

As the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle of a downpour in subtropical rainforests to a snowstorm on an active volcano, Adam’s images expose the beauty of the country and transport us to a landscape photographer’s dream.