A CELEBRATION OF THE INNOVATIVE, THE CREATIVE, AND THE CUTTING EDGE
New York City-based photographer Ellen McDermott produces timeless visual language with her imagery that is both intimate and visceral. Her approach involves shooting with a studied and refined lighting that immediately provokes the viewer into a time and space. Specialising in interiors, still life, people and portraits, Ellen got her introduction to Hasselblad when working at an auction house in San Francisco shooting antiques, furniture and paintings. Her craft was refined on the Hasselblad 501C as she learned how to find the best lighting and angle for each object. Switching between the 501C and the X1D, Ellen takes us both into the beautiful interior worlds of her clients’ homes as well as out to sea aboard lobster boats. Her work can be found in ad campaigns, digital content, books, corporate assignments and private collections throughout the United States, Europe, and Asia.
Lois Greenfield began her career as a photojournalist, but was drawn to the graphic potential of dance. In 1982, she decided to open a studio where she could not only control the lighting, but could also direct the dancers in her exploration of the expressive possibilities of photographed movement. Her unique approach to photographing the human form in motion has radically redefined the genre and influenced a generation of photographers.
Using Hasselblad cameras, Lois was able to capture her subjects in motion due to the leaf shutter lenses. Freezing dancers at 1/2000th of a second helps show and highlight details that are below the threshold of human perception. She continues to innovate with new forms and styles of dance, having created signature images for many contemporary dance companies, including the Alvin Ailey American Dance Theater and American Ballet Theatre.
Tyler Shields is former professional inline skater, photographer, screenwriter, and director. Recognized as “Hollywood’s favorite photographer,” Tyler creates stunning contemporary works featuring many prominent celebrities such as Lindsey Lohan, Nathan Fillion, Emma Roberts, and many others. Tyler’s journey to Hasselblad began out of a need for higher quality images that could be printed on a larger scale. Utilizing the H6D-100c, Tyler is able to print without any worry about degradation. In addition to digital, he continues to shoot medium format film. His work has been auctioned at Sotheby’s and exhibited worldwide.
Jody Dole, a commercial still life photographer, spent the beginning of his career in New York, utilizing cutting edge digital and print technologies to provide stunning images to prominent brands and publications. After moving to Connecticut he began capturing images for The Sol LeWitt Collection, which encapsulates decades of wall drawings, sketches, and structures. These many thousands of works will take years to fully capture and archive, but will be instrumental for historical and educational purposes.
Cultural Preservation Technologies, the company Jody co-founded with his son Brandon, specializes in high-resolution digital photography specifically for the art world, including museums, institutions, art galleries and collectors of valuable art and objects. Utilizing the Hasselblad H6D-400c MS, CPT provides images calibrated to 4 Star FADGI guidelines, the gold standard for archival fine art photography.
Legendary punk and hip-hop photographer Janette Beckman goes in depth into two of her most famous shoots. Creating the first ever album artwork for The Police, Janette relied on the square format of Hasselblad's V system cameras to capture the shot. Later, when shooting the hip-hop group Run-DMC in their hometown of Hollis, Queens, Janette captured the details of a sunny summer afternoon with medium format film.
As a British expat, the culture and vibrancy of New York City in the eighties spoke to her. The rise of hip-hop’s popularity allowed some of Janette’s images to reach iconic status within the music and entertainment fields. As the genre continues to expand and find new life, Janette’s photographs helped set the foundation for the look and feel of hip-hop.
UNGANO + AGRIODIMAS
Photography duo Julian Ungano and Tommy Agriodimas have trusted their Hasselblads for their whole career. Shooting celebrities such as Timothée Chalamet, Chrissy Teigen, and Glenn Close with medium format, they have continued to stick by their V system cameras, while also forging ahead into the digital landscape.
Influenced by the greats like Richard Avedon and Irving Penn, Tomy and Julian have their sights on etching their own faces in the Mount Rushmore of portrait photography. Their continued collaborations with Cartier and La Ligne have allowed them to hone in on their style and work with a variety of subjects, all with their 503CW at hand.
Brooklyn-based photographer Miranda Barnes is a loyal film photographer. Recently named to PDN’s 30 Under 30, Miranda continues to trust her Hasselblad 500CM on shoots for The New York Times, Vogue Magazine, and The New Yorker.
Her efforts to highlight marginalized communities and create impactful moments out of everyday life shows some of the important, but often unseen sides of New York City. As a young photographer shooting only film, her work is timeless, but speaks to society and culture in the 21st century.