HOW IT ALL STARTED
The beginnings of Hasselblad are found in the aerial HK-7.
ERNA & VICTOR
Everyone who ever interacted with Erna and Victor Hasselblad was struck by how much the two belonged together.
HASSELBLAD IN SPACE
The story of the cooperation between the American space agency and the Swedish camera manufacturer and how the Hasselblad became the first camera on the moon.
THE FIRST CONSUMER CAMERA
As a passionate bird photographer, Victor Hasselblad wanted to create a camera that could capture the beauty of nature and easily fit in his hand.
500 SERIES
The Hasselblad 500 series began with the revolutionary 500C, one of the most iconic cameras in photographic history.
HASSELBLAD XPAN
A unique camera with dual formats.
THE WORLD’S FIRST DIGITAL COMPACT MIRRORLESS MEDIUM FORMAT CAMERA
In 2016, Hasselblad introduced the X1D-50c, a game changer in the portability of medium format.