HASSELBLAD’S HOME

Hasselblad’s Home is our invitation to you to join us behind-the-scenes at our headquarters in Gothenburg, Sweden for a more intimate look into the core of Hasselblad. Hear from our designers and engineers about our thoughts and processes behind the development of our medium format cameras and the philosophies underpinning the foundation of how we bring Scandinavian design and craftsmanship to creators around the world.

THE DESIGN PHILOSOPHY

BEHIND CREATING THE X SYSTEM

THE X SYSTEM’S ERGONOMICS,

MATERIALS AND HASSELBLAD USER INTERFACE