2018-01-16

HASSELBLAD INTRODUCES THE H6D-400c MS, A 400 MEGAPIXEL MULTI-SHOT CAMERA

Building on years of experience in developing exceptional, high-quality single and Multi-Shot cameras, Hasselblad once again has raised the bar for image quality captured with a medium format system.

Multi-Shot capture has become an industry standard in the field of art reproduction and cultural heritage for the documentation of paintings, sculptures, and artwork. As the only professional medium format system to feature Multi-Shot technology, Hasselblad continues to be the leading choice for institutions, organizations, and museums worldwide to record historic treasures in the highest image quality possible.

With over 10 years of digital imaging expertise, the latest Multi-Shot digital camera combines the H6D’s unrivalled ease of use with a completely new frontier of image quality and detail. This new camera encompasses all of the technological functions of Hasselblad’s H6D single shot camera, and adds to that the resolution and colour fidelity leaps that only Multi-Shot photography can bring to image capture.

With an effective resolution of 400MP via 6 shot image capture, or 100MP resolution in either 4 shot Multi-Shot capture or single shot mode, the Multi-Shot capture requires the sensor and its mount to be moved at a high-precision of 1 or ½ a pixel at a time via a piezo unit. To capture Multi-Shot images, the camera must be tethered to a PC or MAC.

In 400MP Multi-Shot mode, 6 images are captured; the first 4 involve moving the sensor by one pixel at a time to achieve real colour data (GRGB- see 4 shot diagrams below). This cycle then returns the sensor to its starting point. A further two exposures are made by moving the sensor by ½ a pixel horizontally and then ½ a pixel vertically (see 6 shot diagram on next page). These 6 captures are then merged to give the equivalent of a single 400MP image, delivered as a 2.4GB 16-bit TIFF (23200 x 17400 pixels), for those seeking the utmost in image quality and resolving power.

The H6D-400c MS encompasses all the features and functionality of Hasselblad’s standard single shot cameras:

- USB 3.0 type c connection for tethered shooting, high speed data transfers & 30FPS live view
- Dual media card slots: CFast 2.0 and SD card
- 3.0-inch touch rear display
- Smartphone style user interface
- HD & UHD video
- Modular system with improved back removal process
- Technical camera connectivity (single shot)
- Wi-Fi
- HDMI & Audio I/O
- True Focus II

The H6D-400c MS will begin shipping March 2018 with a MSRP of €39,999 / $47,995 / £36,250 / CNY¥319,999 / JPY¥5,391,380 excl. VAT. Pre-orders can start to be taken January 16th.

The H6D-400c MS will also be available to rent through your local Hasselblad sales representative.
The rental fee is approx. €399/day for short term loans, but you can save up to 50% of that cost if you rent for a longer period, excluding shipping, insurance, and other rental service related fees.

For full secs and more info, please visit:
www.hasselblad.com/h6d-multishot

About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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