2017-06-05

Hasselblad and DJI Introduce World’s First 100-Megapixel Integrated Aerial Photography Platform

DJI M600 Pro Drone, Ronin-MX Gimbal And Hasselblad H6D-100c Camera Combine For Unparalleled Aerial Imaging Package

DJI, the world’s leader in civilian drones and aerial imaging technology, and Hasselblad, the leader in high-quality professional medium format cameras, have marked the start of the next era of aerial photography by introducing the first 100-megapixel integrated drone imaging platform.

The DJI M600 Pro drone, the Ronin-MX gimbal and the Hasselblad H6D-100c camera combine each company’s unparalleled technological expertise to create an unprecedented tool for precise, detailed and accurate aerial imaging. Professional drone users can continuously control camera operations in flight using the DJI GO app, in order to provide rich imagery for landscape and fine-art photography, robust data for surveying and mapmaking, and endless possibilities for future professional endeavors.

The flight platform for the combination is the DJI M600 Pro drone, an advanced and adaptable six-rotor flight platform equipped with the powerful Lightbridge 2 transmission system, a dustproof propulsion system and six Intelligent Flight Batteries. The M600 Pro can be guided by the D-RTK GNSS navigation system, which can withstand strong magnetic interference to provide highly precise centimeter-level 3D positioning. This enhanced accuracy over typical barometer, compass and GPS systems makes it ideal for exacting commercial, industrial and scientific applications.

The Hasselblad H6D-100c camera is a triumph of camera technology, with a large 53.4 x 40.0mm sensor that offers outstanding detail, colour reproduction and tonal range even in poor lighting conditions using the HC and HCD Lenses. The camera mounts on the drone through the Ronin-MX three-axis stabilized gimbal, which uses powerful motors and inertial measurement units to resist high G-forces, maintain stability and hold the horizon.

The M600/Ronin-MX/H6D-100c platform is the latest product collaboration since DJI assumed a stake in Hasselblad in late 2015, allowing the companies to explore fruitful collaborations within their advanced technology. Their first joint product, released in July 2016, combined the M600 drone platform with the A5D medium format camera. Hasselblad remains the only medium format camera company collaborating with DJI to bring unprecedented quality to drone photography.

The M600/Ronin-MX/H6D-100c platform is on display through April 27 at the NAB Show in Las Vegas, Nevada, in DJI booth #C2807 in the Central Hall of the Las Vegas Convention Center. The combination will be released in the third quarter of 2017 at a price to be announced later. Photos are available for download from this link: https://www.dropbox.com/sh/5vcdj4jj8ugvkl5/AABlRm8VzFpaHj2FYgPFuOgha?dl=0

About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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