IMAGES DON’T START IN THE BACK
The lens is the first, and perhaps most important, step in the technical side of the photographic process. Hasselblad’s extensive lens line includes a ton of great options – and the new superstar lens isn’t even a real lens – the HTS 1.5 Adapter makes it possible for tilt and shift with 5 lenses. Read the full story here.
USING TRUE FOCUS
True Focus is primarily intended to relieve a situation caused by wanting to use auto-focus while having to continually make compositional changes. To be able to use True Focus correctly, a few important points should be considered in order to obtain a full understanding of how and when to use it.
THE EVOLUTION OF LENSES
What makes a fine lens? Read about the Hasselblad modern lens design and see how a great 20th century lens design makes for a fine lens even today. What are the differences between the C-type and HC/HCD Lenses, and how do comparable lenses compete head-to-head?
INTO THE BIG WIDE OPEN
The HCD 28mm lens in the H System represents Hasselblad’s full entry into extreme wide-angle photography. See an in-depth review of the results.
MULTI-SHOT STANDS OUT
Hasselblad’s exclusive Multi-Shot products use the latest in technology to achieve outstanding resolution, detail, and color. Check out what this does to art reproduction and high-end product shooting.
MASTER OF LIGHT AND SHADOW
Working with CGI, the High Dynamic Range Imaging (HDRI) is designed to show all the tonal values in a picture, from the brightest lights to the darkest shadows.
SHUTTER AT HIGH SYNC SPEED
In the age of megapixels and colour spaces, we often take the basic components of camera technology for granted. See the extra benefits available when working with a central shutter camera.
TECHNICAL CAMERA OVERVIEW
Read why you should use a Technical Camera and find a list of technical camera suppliers.