Tom Oldham

The Last of the Crooners

London-based portrait photographer Tom Oldham won’t rest until he has photographed all the faces on the planet. In his latest series, The Last of the Crooners, Tom features a group of jazz musicians right at his local pub, The Palm Tree, in East London. Using his H6D-100c in combination with the HC 2,8/80 and HC 2,2/100 Lenses, The Last of the Crooners was recognized by the World Photography Awards as the winner of the portrait category in their 2018 competition.


Documenting a fleeting moment

A long-time regular at The Palm Tree, Tom had been prepping for this shoot unknowingly for almost 20 years. Despite the neighbourhood’s gentrification and other changes that London has seen, the pub’s charm, with its red velvet drapes, gold-patterned wallpaper, and jazz tunes, has always remained a constant. For Tom, the weekend performances of the live jazz band set a melancholic tone that invoked nostalgic sentiments, creating an appreciation for the present despite the inevitable changes of life looming in the distance. Tom was aware that life wouldn’t always look like this, so he felt it was important to document this scene in all its glory before it was overcome by its many years.

With the best of intentions, and even as a regular at the pub, Tom had to approach the project sensitively. With trust in place, the landlord and landlady gave their permission easily and helped to encourage the musicians, but it took Tom multiple visits, ensuring everyone that his intentions were genuine before he succeeded in capturing these portraits. With a lot of preparation, including lighting and posing the subjects very deliberately, the shoot itself only took two days.


This project demanded quality and a timeless feel, so I used the H6D-100c and mostly either the HC 2,8/80 or the HC 2,2/100, the latter being one of the most world class lenses available. The tonal capabilities of these files enable the images to withstand a lot of flexibility, especially since they were deliberately under lit. We got the shape right and then lifted the files in post, as though the subjects were emerging from the dimly lit shadows. Retouchers love Hasselblad files!

Hasselblad Lenses are next level, which allow the files to have a latitude and tonal range that enable portrait photographers to use light in a far more advanced way. These are the elements that make for competition quality imagery.



About Tom Oldham

British portrait photographer Tom Oldham has photographed "all sorts of talented folk" around the world. Finding his calling at the ripe age of 21, some of Tom's biggest works includes Eldmodur, featuring Icelandic crossfit athletes; The Herder Boys of Lesotho, his proudest series; The Longest Day, where Tom stayed awake for 40 hours and shot one portrait per hour. Check out his compelling portraits here.

Hasselblad H6D-100c

For the photographer who demands nothing less than the best from their digital camera, we present the H6D-100c. Its large sensor offers an almost full field-of-view from our HC & HCD wide angle lenses and is capable of recording breathtaking detail, even in poor lighting conditions. Request a demo here.


Julien Tell

Highsnobiety x Versace

on the H6D-100c

Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their latest collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamically curated floral arrangements to life.

Read more

Tom Oldham

Silent Street Portraits with the XCD 45P

Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London.

Read more

Daniel Rueda & Anna Devís

Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja

Within the pastel pink and blue walls of Spain's La Muralla Roja, Daniel Rueda and Anna Devís staged a visual game of hide-and-seek. In our interview with the duo, they share their entire process behind the concept and execution of their project within the dreamlike maze.

Read more

Unimatic Watches

Capturing the Details of Timepieces Unseen by the Naked Eye

Testing out the H6D-100c and HC Macro 120mm to capture their newest timepieces, we spoke to Unimatic Watches co-founder Simone Nunziato, who told us all about the outstanding capabilities of using the H System to carry out the extremely difficult task of photographing watches and all their minuscule details.

Read more

Ruairidh Mcglynn

The Cruel Beauty of Winter in the Scottish Highlands

Seeking out the winter storms of the Scottish Highlands, Ruairidh McGlynn ventured into rain, sleet and snow in weather as cold as -15°C (5°F) with the X1D and XCD 45, where he was intrigued to capture the cruel beauty of the area’s intense conditions, seeing the Highlands from a fresh, snowy perspective.

Read more

Terry O'Neill

Capturing The Beatles, Bowie, and More Iconic Faces of the Sixties

As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test of time as iconic snapshots of some of history's biggest pop culture icons.

Read more

AORTA

Waiting Room

Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.

Read more

Chris Gunn

Documenting NASA’s Work on Planet Earth

Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009.

Read more