Commemorating 100 Years

Sid Avery and his Hasselblad

Audrey Hepburn. James Dean. Elizabeth Taylor. Iconic American photographer Sid Avery photographed them all, many of the shots taken with his Hasselblad 500C. Known for capturing the stars of Hollywood’s golden age, Sid showed another side of these celebrities in a candid, intimate way. Born on 12 October 1918, his centennial year is celebrated on 12 October 2018, commemorating his contributions to the art of photography and the preservation of Hollywood history through the lens of his camera.

© Sid Avery / mptvimages.com

James Dean on location for "Giant" in Marfa, Texas 1955
© Sid Avery / mptvimages.com

Raised in Los Angeles, California where he was mentored by his uncle Max Tatch, a landscape photographer, Sid learned the ins and outs of photography and the darkroom processes. While working at Morgan's Camera store on Sunset Boulevard in the heart of Hollywood, where many big-time photographers came by, Sid studied the craft by night at Art Center. This was followed by a position as a darkroom assistant. Finally, he opened his own studio shooting portraits of female theatre dancers.

Sid was then shipped out to Europe during Word War II where he ran the US army's photography division. Returning to Hollywood during its golden era, Sid became the celebrity photographer of choice during the 40s and 50s.


Elizabeth Taylor sunning herself while on location
in Marfa, Texas for the film "Giant"
© Sid Avery / mptvimages.com

Marlon Brando at his Beverly Glen home
in Los Angeles 1953
© Sid Avery / mptvimages.com

Being invited to their homes or simply catching them off guard in between filming scenes, Sid captured a side of Hollywood stars that no one had ever seen before. Thanks to his genuine, friendly nature that made his subjects feel at ease, he was able to show the public the private side of the biggest names in entertainment.

Sid Avery passed away on 1 July 2002. He was 83 years old.

Audrey Hepburn with her pet dog, Famous,
on the Paramount studio backlot 1957
© Sid Avery / mptvimages.com

Sammy Davis Jr., Dean Martin, Frank Sinatra and Joey Bishop
stage a fight during the making of "Ocean's Eleven" 1960
© Sid Avery / mptvimages.com

Pål Hansen

Alicia Vikander, Kit Harington, and other Hollywood Faces on Hasselblad

Norwegian photographer Pål Hansen has photographed an immense list of actors, musicians, and other notable celebrities, including the likes of Alicia Vikander, Kit Harington, Nicole Kidman, Courtney Love, and Jackie Chan. With his reputation of making anyone feel at ease in front of his Hasselblad camera, Pål always comes away with a unique story of his own about how it is to photograph these star subjects.

Read more

Dominique Provost

Preserving Pedro de Mena’s 17th Century Sculptures

with the Multi-Shot

Using the Hasselblad Multi-Shot system, Dominique Provost had the opportunity to photograph Spanish baroque sculptor Pedro de Mena’s collection of six hyper-realistic 17th century sculptures. These photographs will be of monumental importance for art conservation, future restoration, digitalization, and if necessary, reproduction of these historical pieces.

Read more

Roger Fishman

Narwhals, Icebergs, and the Extreme Landscapes of Greenland

Taking to the skies to capture Greenland from above, Roger Fishman created the largest fine art collection of the island’s extreme remote beauty, entitled Ephemeral & Eternal: Greenland. Collaborating with scientists and hoping to activate the public, Roger’s photographs reveal what is at stake and what we must work to preserve for the future of our planet.

Read more

Roman Jehanno

Portraits of the Incredible Craftspeople of Peru

Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hidden artists.

Read more

Julien Tell

Highsnobiety x Versace

on the H6D-100c

Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their latest collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamically curated floral arrangements to life.

Read more

Tom Oldham

Silent Street Portraits with the XCD 45P

Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London.

Read more

Daniel Rueda & Anna Devís

Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja

Within the pastel pink and blue walls of Spain's La Muralla Roja, Daniel Rueda and Anna Devís staged a visual game of hide-and-seek. In our interview with the duo, they share their entire process behind the concept and execution of their project within the dreamlike maze.

Read more

Unimatic Watches

Capturing the Details of Timepieces Unseen by the Naked Eye

Testing out the H6D-100c and HC Macro 120mm to capture their newest timepieces, we spoke to Unimatic Watches co-founder Simone Nunziato, who told us all about the outstanding capabilities of using the H System to carry out the extremely difficult task of photographing watches and all their minuscule details.

Read more