Austin Mann

Chasing Light with the XCD 4/21

Travel photographer Austin Mann’s philosophy is “chase light,” and that he did, all the way to the beautiful landscapes of Glacier National Park in western Montana. Using the X1D-50c, Austin took the XCD 21mm, Hasselblad’s widest lens ever, to capture just the right perspectives that created a strong sense of the tranquility found within the rugged, mountainous landscape.

Traversing the peaks and valleys of Glacier National Park, Austin was on his feet for days as he searched for unique renditions of light with the X1D. “It’s amazing that you can hike for hours packing the power of this medium format camera on your shoulder and not even think twice about the weight,” says Austin. Playing with light in the dark, Austin took advantage of the X1D’s lowlight long exposure capabilities as he photographed zooming cars, dreamy clouds, and heavenly star-lit skies. Using the simple wireless remote capture controls of iOS app Phocus Mobile to execute long exposures, he could easily change X1D settings and trigger the shutter, minimizing camera shake.

The size to performance ratio of the XCD 21mm lens really caught me off guard. This lens is incredibly sharp edge-to-edge and offers an extremely wide perspective yet it’s comparatively small and lighter weight than I expected. It’s definitely a critical addition to the XCD lens line-up.


Nothing else in its class rivals the image quality of the X1D. After I import my images to my computer, I find myself repeatedly zooming in 100% just for fun! The dynamic range is especially helpful in dynamic landscapes with bright skies and dark shadows. I’ve worked with all the mirrorless competitors and can safely say none compare when recovering detail in blown out clouds or dark shadows.

ABOUT AUSTIN MANN

Growing up with a father that was both a photographer and designer, American photographer Austin Mann fell in love with digital imaging already at the young age of eight years old. In 2005, he became fascinated by light and its power over darkness, leading him to the world of photography. Having photographed all over the world, his experience has allowed him to run workshops worldwide, challenging others to use photography and storytelling to build communities and create change.

HASSELBLAD X1D AND XCD LENSES

The X1D-50c is a state-of-the-art mirrorless digital medium format camera with amazing features packed into a portable format. The dedicated XCD Lens lineup includes nine different focal lengths, including the XCD 4/21 ultra wide-angle lens. Combined, they allow for even more creative possibilities. Learn more here.

Tom Oldham

Silent Street Portraits with the XCD 45P

Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London. Its compact design and nearly silent shutter coupled with the X1D II made for an ideal combination for shooting street portraits, minimizing the feeling of a camera between the photographer and subject.

Read more

Daniel Rueda & Anna Devís

Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja

For three full days, Daniel Rueda and Anna Devís explored the pastel pink and blue walls of La Muralla Roja. Within this magical structure, the duo staged a visual game of hide-and-seek, photographing only during sunrise or sunset in order to catch the same soft lighting for every image.

Read more

Unimatic Watches

Capturing the Details of Timepieces Unseen by the Naked Eye

Italy-based Unimatic Watches have regularly shot their product images with the Hasselblad H3D-39 since their inception in 2015. Testing out the H6D-100c and HC Macro 120mm to capture their newest line-up of timepieces, we spoke to co-founder Simone Nunziato, who tells us all about the outstanding capabilities of using the H6D-100c to carry out the extremely difficult task of photographing watches and all their minuscule details.

Read more

Ruairidh Mcglynn

The Cruel Beauty of Winter in the Scottish Highlands

Ruairidh McGlynn has always been drawn to otherworldly landscapes – and for him, the harsher the environment, the better. Seeking out the winter storms of the Scottish Highlands, he ventured into rain, sleet and snow in weather as cold as -15°C (5°F) with the X1D and XCD 45. Here, Ruairidh was intrigued to capture the cruel beauty of the area’s intense conditions, seeing the Highlands from a fresh, snowy perspective.

Read more

Terry O'Neill

Capturing The Beatles, Bowie, and More Iconic Faces of the Sixties

As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test of time as iconic snapshots of some of history's biggest pop culture icons.

Read more

AORTA

Waiting Room

Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.

Read more

Chris Gunn

Documenting NASA’s Work on Planet Earth

Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009.

Read more

Douglas Kirkland

My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street

Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.

Read more