2018-08-16

HASSELBLAD XV LENS ADAPTER EXPANDS CAPABILITIES OF MEDIUM FORMAT MIRRORLESS PHOTOGRAPHY, LINKING THE FUTURE TO THE PAST

– Hasselblad bridges its legacy and future with the new XV Lens Adapter, providing compatibility for the X1D-50c mirrorless medium format camera to the large range of V System lenses.

Hasselblad’s iconic V System of cameras and lenses are closely linked to the heritage of many professional image makers. With the new XV Lens Adapter, Hasselblad extends the X1D-50c to the full line of C, CB, CF, CFI, CFE, F and FE lenses; each lens functions solely with the use of the X1D-50c’s electronic shutter feature. With over sixty lenses with focal lengths from 30 to 500mm in the V System, the XV Lens Adapter represents expansion of the X System and capabilities of the world’s most compact digital medium format camera. 

The sleek new adapter joins Hasselblad’s other available lenses and accessories for the X System of cameras. Currently, five native XCD Lenses from 21mm to 120mm are available along with support of Hasselblad’s HC/HCD and XPan Lenses.

The XV Lens Adapter is available now for purchase with a MSRP of €199 / $249 / £179 /JPY¥29,000 (excl. VAT) / CNY¥2499 (incl. VAT). 

About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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