2017-04-03

Hasselblad Wins Top Prize at the Red Dot Award: Product Design

Hasselblad’s X1D-50c awarded ‘Best of the Best’ for Innovative Design

Hasselblad is proud to announce that it has been awarded the highest distinction in the Red Dot Award: Product Design, the Red Dot: Best of the Best for the X1D-50c.

The Red Dot jury assessed thousands of products from all over the world before deciding which have the most extraordinary and innovative designs of 2017. The X1D-50c was recognised for its top design quality and ground-breaking design, based on three principles: an iconic design, outstanding performance and Scandinavian sensibility.

Hasselblad created the X1D-50c with a well-defined personality that would bring to life the essence of the brand while conveying a sense of beautiful performance, expressing superior quality and ergonomics. The final principle, Scandinavian sensibility, represents relaxed elegance that holds all of the elements together in a simple and coherent system.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, said, “The jury awards the Red Dot: Best of the Best for outstanding design. Only design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility. The award finds ground-breaking designs like these and makes them visible to the whole world.”

Manufacturers and designers around the globe were invited to enter their products in the 2017 competition. The jury of approximately 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for ground-breaking design. In total, the competition received more than 5,500 entries from 54 countries this year.

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About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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