Hasselblad is proud to announce the latest addition to its growing brand stores and experience studios. Joining branches in Shanghai, Shenzhen, and Tokyo, the New York Studio offers the photography community a chance to interact with Hasselblad directly. In partnership with DJI’s New York office, the space allows for appointment-based hands-on demonstrations, workshops, and community events, conveniently located in Manhattan.

Outfitted with Hasselblad’s latest medium format imaging technologies, the New York Studio also features broncolor lighting tools and Phocus software workstations to fully experience the capabilities of Hasselblad products. Imaging experts will guide visitors through the best photographic tools, provide technical pointers, and connect customers with Hasselblad’s established dealer network for purchase opportunities.

Visits to Hasselblad’s New York studio are by appointment only and can be requested online from Hasselblad’s Brand Store page www.hasselblad.com/brand-stores

About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality.

Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D. Hasselblad’s X1D sensor benchmarked the highest score in the history of DxO Mark’s independent testing.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors throughout the world.

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