2018-02-08

HASSELBLAD LAUNCHES EXPERIENCE STUDIO IN NEW YORK CITY

Hasselblad is proud to announce the latest addition to its growing brand stores and experience studios. Joining branches in Shanghai, Shenzhen, and Tokyo, the New York Studio offers the photography community a chance to interact with Hasselblad directly. In partnership with DJI’s New York office, the space allows for appointment-based hands-on demonstrations, workshops, and community events, conveniently located in Manhattan.

Outfitted with Hasselblad’s latest medium format imaging technologies, the New York Studio also features broncolor lighting tools and Phocus software workstations to fully experience the capabilities of Hasselblad products. Imaging experts will guide visitors through the best photographic tools, provide technical pointers, and connect customers with Hasselblad’s established dealer network for purchase opportunities.

Visits to Hasselblad’s New York studio are by appointment only and can be requested online from Hasselblad’s Brand Store page www.hasselblad.com/brand-stores

About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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