Recognising its role in the creative process, Hasselblad vows to keep up artistic expression during these trying times of home quarantine and social distancing with #InspiredWithHasselblad. An online moment established to appreciate the unique nature of creativity, especially under the challenge of being spatially isolated, Hasselblad hopes to rally its community of photographers together and celebrate the creative spirit by sharing images, inspiration and tips that fuel artistic energy.
#InspiredWithHasselblad opens with feature photographers including Austrian product photographer Günther Egger, who finds beauty in floral arrangements and lighting techniques at home; Swedish creative Olle Broksten, who gives tips on how one can use household items to create a studio set at home as he did when photographing luxury perfume bottles; and Trinidadian/British photographer Donald Michael Chambers who uses his own wife as his portrait subject in their Copenhagen home and gives tips on using ambient light to create cinematic scenes. Sharing their advice for “at-home photography”, inspiration and motivation during these times, these photographers also give their own creative challenges to those at home whose living rooms have become their temporary studios. As the campaign continues, more feature photographers will be added as inspiration along with weekly highlights selected from creators who post their work shot on Hasselblad using the hashtag #InspiredwithHasselblad on Instagram.
See images and learn more about #InspiredWithHasselblad at www.hasselblad.com/inspired-with-hasselblad/