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2017-09-26

Hasselblad announces Phocus 3.3 updates

Now faster than ever thanks to extended GPU acceleration

Hasselblad is pleased to announce Phocus 3.3, the latest update for its rich image processing software Phocus.

Phocus already delivers a high-end quality RAW file processing, and thanks to extended GPU acceleration based on Metal/OpenCL on Mac/PC, Phocus 3.3 is now faster than ever, allowing users to export images quickly and easily, while offering a quicker viewing experience when zoomed to 100% and above.

In addition to the improved performance of Phocus 3.3, which seamlessly works with all Hasselblad cameras, the update also includes integrated control of broncolor flash equipment, which are certain to be welcomed by Hasselblad users.

Improved performance
While the improved performance will be noticeable for all images, the Phocus 3.3 software really comes into its own when processing images captured using higher ISO settings, helping to reduce the export time dramatically thanks to GPU acceleration for noise reduction. Overall on a typical laptop configuration you can expect to see a 2-4x improvement of export speeds and much better responsiveness when zooming 100% and above.

Integrated control of broncolor flash equipment
Photographers using Wi-Fi-enabled broncolor flash equipment now have the ability to control their flash settings via Phocus 3.3 with only the touch of the left or right cursor key. Whether it be adjusting the intensity of lamps (or a group of lamps), triggering flash for test purposes or controlling the modelling lights, it couldn’t be easier for users to adjust their flash settings based on their needs.

To get started using Phocus 3.3, tutorials and more, please visit: http://www.hasselblad.com/phocus

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About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality.

Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D. Hasselblad’s X1D sensor recently benchmarked the highest score in the history of DxO Mark’s independent testing.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors throughout the world.

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