2017-09-26

Hasselblad announces Phocus 3.3 updates

Now faster than ever thanks to extended GPU acceleration

Hasselblad is pleased to announce Phocus 3.3, the latest update for its rich image processing software Phocus.

Phocus already delivers a high-end quality RAW file processing, and thanks to extended GPU acceleration based on Metal/OpenCL on Mac/PC, Phocus 3.3 is now faster than ever, allowing users to export images quickly and easily, while offering a quicker viewing experience when zoomed to 100% and above.

In addition to the improved performance of Phocus 3.3, which seamlessly works with all Hasselblad cameras, the update also includes integrated control of broncolor flash equipment, which are certain to be welcomed by Hasselblad users.

Improved performance
While the improved performance will be noticeable for all images, the Phocus 3.3 software really comes into its own when processing images captured using higher ISO settings, helping to reduce the export time dramatically thanks to GPU acceleration for noise reduction. Overall on a typical laptop configuration you can expect to see a 2-4x improvement of export speeds and much better responsiveness when zooming 100% and above.

Integrated control of broncolor flash equipment
Photographers using Wi-Fi-enabled broncolor flash equipment now have the ability to control their flash settings via Phocus 3.3 with only the touch of the left or right cursor key. Whether it be adjusting the intensity of lamps (or a group of lamps), triggering flash for test purposes or controlling the modelling lights, it couldn’t be easier for users to adjust their flash settings based on their needs.

To get started using Phocus 3.3, tutorials and more, please visit: http://www.hasselblad.com/phocus

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About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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