Ole Marius Joergensen
Vignettes of a Salesman
A figure of the past, the door-to-door salesman is the revived centerpiece of Ole Marius Joergensen’s series Vignettes of a Salesman. With a love for the world of cinema, Ole uses vivid cinematic lighting to tell the story of the wandering salesman, who finds himself in quiet Norwegian landscapes and empty rooms, seemingly the last of his kind. Using the Hasselblad H3D, Ole stages these stunning scenes as an ode to 1950s Scandinavia, infused with nostalgia for simpler times and mystery around the faceless salesman.
The Old House
Vignettes of a Salesman follows a lonely figure who doesn’t seem to have a place in the world anymore with the replacement of salesmen by technology. Stuck in modern times, he is unable to adapt, and instead, roams the countryside and jumps from hotel room to hotel room. Never revealing his face to the viewer, we never truly get to know the mysterious man. With this series, Ole references his love for the past – the “simpler times” of the 1950s and 60s, well before the digital era and all the ways it has impacted society.
The Inner Journey
ROAMING THE NORWEGIAN COUNTRYSIDE
Shooting the entire series in Norway, Ole uses the breathtaking beauty of his Scandinavian surroundings to frame the salesman and his journey that has no end. “I like the idea of using what’s around you and not to travel around the world to find the perfect places. I shot on these locations partially because they represent the vanishing past that is still present but will soon be gone, but also because of my love for old, perhaps forgotten, places,” says Ole.
An Old Tune
As a Car was Passing by
SHOOTING WITH THE H3D
With a desire to produce high quality prints, Ole made the switch from his previous full frame camera to the Hasselblad H3D in 2011. Shooting Vignettes of a Salesman with his H3D, he tried to do as much as possible “in camera,” dragging himself, his model, and all necessary equipment to each and every location, no matter how cold outside. “I can’t stand the idea of creating an image just by sitting in front of a computer. I need to feel the ups and downs of being outside, including those moments when everything stops working and the battery dies,” says Ole.
A Cliche of a Phone Call
The H3D gives me just what I need – big files that can handle a huge tonal range.
Last Train Home
Yesterday Was A Good Day
ABOUT OLE MARIUS JOERGENSEN
Dazzled by the magic of movies, Norwegian photographer Ole Marius Joergensen began his career as a film student before shortly realising photography was more his medium. Bringing together cinematic lighting techniques with inspiration from artist Edward Hopper and directors Alfred Hitchcock and David Lynch, Ole tells his own unique narratives that are steeped in mystery. See more of his style here.
HASSELBLAD H SYSTEM
Fine art, studio photography, or delicate portraits – no matter the genre, see why some of the greatest photographers use Hasselblad H System cameras
More Hasselblad storiesAll stories ⟶
The Powerful Simplicity of Symmetry
A limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team.
COOPER & GORFER
Sweden-based Hasselblad Ambassadors Cooper & Gorfer embarked on a new piece, Delirium, that embodies the Covid-19 pandemic, capturing the constant struggle of healthcare workers fighting through this historical tragedy.
HASSELBLAD GOES UNDERWATER AMONG WHALES AND TURTLES
Freediver and 2018 Hasselblad Master Karim Iliya ventured underwater with the AquaTech REFLEX Water Housing for the Hasselblad X1D II 50C, capturing serene imagery of whales and turtles in their natural worlds around the French Polynesian island of Moorea and Maui, Hawaii.
CAPTURING ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8
Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England.
COOPER & GORFER
BETWEEN THESE FOLDED WALLS, UTOPIA
Using the Hasselblad X1D, Cooper & Gorfer intertwine photographic portraiture with beautifully executed collage techniques and hand-drawn textures, blending photography and painting in their series, Between These Folded Walls, Utopia.
UNLOCKING NEW LENS OPPORTUNITIES WITH XH CONVERTER 0,8
As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. The XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.
ALLOWED TO GROW OLD: ELDERLY ANIMAL PORTRAITS PRESERVED ON THE 503CW
As a project that started off with confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her Hasselblad 503CW.
THE SOLITUDE OF THE AMERICAN WEST
With an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Lenses. Driving through the earthy terrain of the rugged desert landscape, Dino’s images let us travel back in time to an America of yesteryear.
ANNA DEVÍS AND DANIEL RUEDA
EXPANDING THEIR VISUAL UNIVERSE WITH THE 907X 50C
Drawing inspiration from Hasselblad’s long legacy, creative duo and Hasselblad Ambassadors Anna Devís and Daniel Rueda tried out the new 907X 50C to create imagery that celebrates some of Hasselblad’s most renowned features. Expanding on their own visual universe – including a cloning situation, blending in with a record player, and mapping out their own constellations – each of the photographs give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA.
ADVENTURING THROUGH THE SUBTROPICAL RAINFORESTS AND ACTIVE VOLCANOES OF NEW ZEALAND
As the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle of a downpour in subtropical rainforests to a snowstorm on an active volcano, Adam’s images expose the beauty of the country and transport us to a landscape photographer’s dream.