THE POWERFUL SIMPLICITY
A limited tonal palette and simple yet sharp props combined for a superb photoshoot with a focus on form, colour, and symmetry for South African photographer Gavin Goodman and his team. Styled by Anna Verloren Van Themaat, in addition to creating the cones and circular props with partner Reep Verloren, these shapes were designed as technical drawings and brought to life on a laser cutting machine using medium density fiberboard and backdrop rolls. Taken on the XCD 90mm and X1D II 50C, the final results beautifully illustrate the richness of the shoot’s colours and tones and the power of the mirrorless medium format camera’s ability to capture subtle details in the deepest of shadows.
The X1D II 50C is incredible. The size of the body almost doesn't make sense when viewing the raw files! For years, whenever I've shot on medium format I've always used the H5D-50C and, in comparison, to me the X1D is the H5D's sexier, better looking, well educated, easier to get along with, first cousin. I love how simple and accessible the touch screen menu system is, and the autofocus is way more responsive!
This is my favourite camera system to date when it comes to printing large format images. Ninety percent of all my work shot on this format has been printed - whether for billboards or fine art prints. The detail in colour, dynamic range and resolution always gets me excited when the first few images pop up on screen! And even more excited when those first test prints are ready to view.
Almost 20 years ago, I bought myself a second-hand 501CM with a 90mm lens and still have that baby! To me, Hasselblad has always been the Rolls Royce of camera systems with such an incredible history and reputation over the years. I've always followed the digital revolution of these cameras and when this tiny, mirrorless, digital camera was developed I was itching to try it out!
ABOUT GAVIN GOODMAN
Born and raised in Cape Town, South Africa, Gavin Goodman is a naturally passionate surfer and image maker. After film school, he spent 7 years shooting mostly TV commercials within the local film industry. Somewhere down the line, Gavin felt the call to switch to still photography and was able to transfer his eye for storytelling and technical knowledge of light and camera over to the new medium. Being based in Cape Town has given Gavin the opportunity to take part in many incredible campaigns over the years. Recently, he started a new venture called Semblance Agency where the team collaborates with interior designers to create photographic fine art for various developments around the world. See more of Gavin’s work here.
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COOPER & GORFER
Sweden-based Hasselblad Ambassadors Cooper & Gorfer embarked on a new piece, Delirium, that embodies the Covid-19 pandemic, capturing the constant struggle of healthcare workers fighting through this historical tragedy.
HASSELBLAD GOES UNDERWATER AMONG WHALES AND TURTLES
Freediver and 2018 Hasselblad Master Karim Iliya ventured underwater with the AquaTech REFLEX Water Housing for the Hasselblad X1D II 50C, capturing serene imagery of whales and turtles in their natural worlds around the French Polynesian island of Moorea and Maui, Hawaii.
CAPTURING ARCHITECTURAL GRANDEUR WITH THE XH CONVERTER 0,8
Sean Conboy put the XH Converter 0,8 to the architectural test, photographing the exquisite interior of the Winter Gardens Blackpool in England.
COOPER & GORFER
BETWEEN THESE FOLDED WALLS, UTOPIA
Using the Hasselblad X1D, Cooper & Gorfer intertwine photographic portraiture with beautifully executed collage techniques and hand-drawn textures, blending photography and painting in their series, Between These Folded Walls, Utopia.
UNLOCKING NEW LENS OPPORTUNITIES WITH XH CONVERTER 0,8
As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. The XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.
ALLOWED TO GROW OLD: ELDERLY ANIMAL PORTRAITS PRESERVED ON THE 503CW
As a project that started off with confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her Hasselblad 503CW.