Imaginative self-portrait photographer Flora Borsi is no stranger to the X System, and now, is one of the first photographers to try out the next generation X1D II 50C. Usually working with darker tones, Flora decided to put the camera to work capturing a wide spectrum of colours, dressing herself in melting ice cream, gooey lettuce, vibrant roses, and splattered blue paint.
The X1D II 50C was way faster than the first X1D, both in terms of continuous shooting mode and system start. The menu navigation's user interface is extended with useful, additional sub-menus. I especially liked the opportunity to shoot with interval capturing mode, where I could select how many images I wanted to take with self-timer, setting the time between each take. I love the new, bigger screen with higher resolution. The preview images were a lot clearer and bigger, therefore making it easier to spot any mistakes.
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RICH COLOUR DEPTH
I wanted to capture the strongest profile of Hasselblad, which is color and detail. Even though it has the same sensor, somehow, I noticed that the color-grades and color depth is more developed, so I wanted to play with the viewer's imagination. I want to inspire people to create something unordinary, otherworldly – so I was thinking in the same way while creating my images.
SHARP DETAILS FROM THE FIRST SHOT
The X1D II was amazing to work with when it comes to details, colours and resolution. Even with 50MP, I could easily enlarge it to 1,5 or 2 meters when it comes to printing. The details are so rich that I couldn't complain or compare it to other cameras. The details don’t come from post production sharpening; they're really sharp from the start!
TAKING A PHOTO IN ONE TAP
I was working mostly with Phocus Mobile on my iPad. To adjust autofocus through Phocus is a precious function since I'm doing self-portraits and sometimes, I don't have time for metering distance. Just one tap and the image is captured – how amazing is that?
I felt really inspired to create. I knew that the final result was going to be technically perfect and this is exactly what I need – I didn't have to worry. The new style of the camera is also very inspiring. When I was looking at this camera, I felt like I wanted to do all of my projects (which have been in my sketchbook for years) immediately. The X1D II is just beautiful and smart – everything I need in a camera. Cameras are tools and should help artists to manifest their ideas. I think the Hasselblad X1D II totally made this possible, without any doubt.
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ALLOWED TO GROW OLD: ELDERLY ANIMAL PORTRAITS PRESERVED ON THE 503CW
As a project that started off with confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her Hasselblad 503CW.
THE SOLITUDE OF THE AMERICAN WEST
With an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Lenses. Driving through the earthy terrain of the rugged desert landscape, Dino’s images let us travel back in time to an America of yesteryear.
ANNA DEVÍS AND DANIEL RUEDA
EXPANDING THEIR VISUAL UNIVERSE WITH THE 907X 50C
Drawing inspiration from Hasselblad’s long legacy, creative duo and Hasselblad Ambassadors Anna Devís and Daniel Rueda tried out the new 907X 50C to create imagery that celebrates some of Hasselblad’s most renowned features. Expanding on their own visual universe – including a cloning situation, blending in with a record player, and mapping out their own constellations – each of the photographs give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA.
ADVENTURING THROUGH THE SUBTROPICAL RAINFORESTS AND ACTIVE VOLCANOES OF NEW ZEALAND
As the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle of a downpour in subtropical rainforests to a snowstorm on an active volcano, Adam’s images expose the beauty of the country and transport us to a landscape photographer’s dream.