HASSELBLAD AMBASSADORS
ANNA DEVIS & DANIEL RUEDA
SPAIN
Recognised for their humorous imagery, hand-made props, perfectly executed poses and interaction with architecture, Anna Devís and Daniel Rueda are both trained architects who have combined their love for geometry, perspective, and storytelling to become the ultimate creative couple. Based in Valencia, Spain, they have travelled all over the world to seek out the quirkiest buildings, using these facades as their canvases. With Daniel’s experience as an architectural photographer and Anna’s creative background from being a painter and an illustrator before becoming an architect, their combined efforts create fun and surprising images far beyond conventional architecture photography.
Their creative process is very handcrafted. Whether it is a personal project or a commissioned work for a brand, everything starts with a sketch. Anna and Daniel sit together and brainstorm whatever it is they’re working on and, while doing that, Anna translates those first concepts into little drawings. These sketches help them figure out how to turn their ideas into reality, acting as the blueprint for their final image. In this part of the process they find out exactly what needs to be produced for their shot, like a human-sized Tetris piece or a rainbow-coloured paint roller, for example. All of their props are handmade and besides some basic image processing in Hasselblad Phocus, they create these surreal scenes without the use of photo-editing software. Instead, Anna and Daniel carefully set the stage in real life using all sorts of everyday objects, colourful outfits, unexpected locations, and tons of natural light.
Recently included in the Forbes Europe 30 Under 30 list for "the inventive use of everyday objects and the bright natural light of Spain” in their photography, the duo's unique and unmistakable style has also led them to work with brands such as Netflix, Disney, Facebook and Pantone, among others. In addition, their work has illustrated festival posters, book covers and has been published in numerous publications such as Surface, Marie Claire, Glamour, and El País newspaper.
