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Ottavio Giannella

THE EARTH AWAKENS

Photographer Ottavio Giannella flies with his X1D II 50C from Italy to Frankfurt and then on to Keflavík Airport in Iceland. He makes a 40-minute drive to the valley of the Reykjavík peninsula and a two-hour walk to his destination, the Fagradalsfjall eruption site.

Ali Rajabi

Pausing New York With the X2D

Every photographer knows about the Hasselblad brand, whether they're an amateur, enthusiast, or professional because the history of photography is on the shoulders of Hasselblad. For me, it's an investment in my career, to move to the next level. It's always important to have the right tools in the right moments to make great photographs.

Hans Strand

Iceland in Mesmerising 100MP Detail

For me as a photographer, the X2D is what a Stradivarius violin might be for a violinist. It's the ultimate camera.

Flora Borsi

Magical Realism With The X2D

The X2D is like a camera for painters. The pictures have the taste and technical background of a painting. I almost couldn't differentiate the two because it's just so perfect. This camera produces all the data I could ever use to convey the tales I want to tell with my pictures.

TOM OLDHAM

UNLOCKING NEW LENS OPPORTUNITIES WITH XH CONVERTER 0,8

As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. The XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.

ANNA DEVÍS AND DANIEL RUEDA

EXPANDING THEIR VISUAL UNIVERSE WITH 907X 50C

Expanding on their own visual universe – including creating a cloning situation, blending in with a record player, and mapping out their own constellations – Anna and Daniel crafted images with the 907X 50C that give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA in the past.