Hasselblad Heroines shines a light on female photographers as they make their mark in what has been typically referred to as a male-dominated industry. Initiated on March 8th, on International Women’s Day, Hasselblad Heroines was created to focus on celebrating and highlighting the achievements of female photographers worldwide. Through weekly spotlights, each Heroine shares their experiences, tips, and inspiration with their Hasselblad to fellow photographers. Hasselblad will conclude the first installment of the 2019 series today with a total of nine featured female photographers.

Included in the series are Pei Ketron, a travel and commercial photographer based in San Francisco, California, Shelby Knick of Los Angeles, California, who focuses on adventure and automotive photography, 2018 Hasselblad Master Tina Signesdottir Hult from Norway, who specializes in fine art, portraits and conceptual themes, Cooper & Gorfer, comprised of artists Sarah Cooper and Nina Gorfer based in Gothenburg, Sweden, with their work focusing on the female aspects of cultural identity, Anna Devís, a trained architect living in Valencia, Spain who concentrates on creative, conceptual photography, 2018 Hasselblad Master Kamilla Hanapova, a photographer based in St. Petersburg, Russia who has a passion for portrait, beauty and architecture photography, Seattle, Washington-based wedding photographer Kristen Marie Parker and Hasselblad 2018 Master Slovakian photographer Maria Svarbova, who focuses on space, color and atmosphere.

“We created the Heroines features to add depth to the variety of experiences and perspectives we share in our channels. We hope these stories offer both inspiration and insight to other photographers looking to master their work,” said Sarah Martzloff, Hasselblad Social Media Manager. Find all of the Hasselblad Heroines’ stories, images, and video interviews here.


Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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