Preserving Hasselblad History with the H6D-400c MS

The ROSS HK-7 represents the genesis of the Hasselblad name as a camera manufacturer. One hundred years before the HK-7, Victor Hasselblad’s predecessors established the family name as a distributor of photographic goods and chemicals in the Southern port town of Gothenburg, Sweden. As multiple branches around the country were opened offering photo processing, the Hasselblad name became increasingly synonymous with photography. Amidst World War II, the Swedish government approached Victor with the task of replicating a recovered German aerial camera. Rumor has it that his humble but ambitious response was simply, “No, but I can make a better one.” In the spring of 1940, Victor organized a group of skilled experts inside the shed of an automobile factory in Gothenburg under the name “Ross Incorporated.” Shortly after, these skilled experts would be considered the first generation of the Hasselblad brand.

Produced from 1941 to 1943, a total of 240 HK-7 units were produced, measuring 31x26x17.6cm and weighing 4.8 kilograms with a 13.5cm (135mm) lens attached. The camera featured a basic set of shutter speeds from 1/150 of a second to 1/400 of a second, with the shutter placed behind the lens. The camera produced a 7x9cm image, revolutionary for the era as other models featured lesser precise technology. By improving the mechanics and precision of the camera, aerial photographs could be captured with significantly improved reliability and accuracy. To this day, Hasselblad continues to offer aerial photographic solutions, albeit now with high resolution digital sensors. The A6D-100c features a 100MP CMOS sensor and compatibility with both fixed wing and UAV aircrafts.

Used to document the HK-7 is the Hasselblad H6D-400c Multi-Shot, the latest generation of the company’s legendary Multi-Shot technology. First pioneered in the early days of digital imaging, Multi-Shot imaging has become a widely accepted technique for cultural heritage institutions globally. Capable of producing a 400 megapixel image file, the 400c MS captures every detail and nuance of historic artifacts with incredibly accurate detail and information. This resolution is achieved by way of a precision-movement that shifts the sensor by single and half pixel movements capturing 6 separate images, allowing for precise color and detail fidelity to be captured. These images are then merged together via Hasselblad software in order to produce a stunning photograph suitable for preserving priceless artifacts such as the HK-7.

Kevin Arnold

In the Moto shop

with the H6D-50c

For custom motorcycle mechanic Jackson Whittaker, there is no clear distinction of where the bike ends and where his person begins. Using the H6D-50c, Kevin Arnold explores this craftsman's workshop and the beauty behind the parts.



H6D-400C MS 每一处藏着曾被忽略的惊喜

对于奥地利的产品摄影师 Günther Egger 来说,细节就是一切。 为了捕捉到物体的每个细节,他选择哈苏 H6D-400c MS。




哈苏大使 Erik Johansson 探索了与怀旧有关的概念,以及如何将时间和地点留在我们的记忆中。



单色极简主义遇上哈苏 X1D

Hengki Koentjoro 的作品,通过简单场景和黑白色调呈现了简约的美妙。在日本旅行时,Hengki 使用 X1D-50c 和 XCD 45 镜头探索了北海道的自然风光。


Kim Keever


艺术摄影师 Kim Keever 一直在寻找一种在桌面上拍摄风景图像的方法。 当时他的一位朋友打算掉一个 100 加仑的鱼缸,这时 Kim 的灵感来了,开始利用鱼缸进行实验。


Justin Mott


过去十年来,推动常驻于越南的摄影师 Justin Mott 不断前进的是新闻摄影的研究,这一次是关于「 橙剂事件」所引起的影响。


Freddie Child-Villiers


在三个月的时间内,Freddie 穿越了十个国家超过 20,000 公里,开始使用 X1D-50c 拍摄坦桑尼亚北部和肯尼亚的东非部落。




哈苏大使 Julia Fullerton-Batten 着迷于泰晤士河的所有故事,她使用哈苏 H6D-100c 「讲述」了一些发生于泰晤士河上有关生与死的故事。