Commercial photographer Toshi Oku has perfected the art of bringing luxurious automobiles to life through photography and video. His work perfectly showcases the engineering and design prowess of some of the most renowned car manufacturers in the world. When offered the chance to photograph the Koenigsegg Agera RS during an attempt to break the land speed record, Toshi jumped at the offer. His camera of choice? The Hasselblad H6D-100c.

The Agera RS can accelerate from 0-249mph in just 24 seconds, topping out at an average speed of 277.87 mph, making it one of the fastest production automobiles in the world. The record attempt took place on an 11-mile stretch of highway in the Nevada Desert and Toshi’s task was to simply “capture something incredible”.


As an experienced photographer who specialises in photographing landscapes and motor vehicles, Toshi was in his element. The Agera RS is designed specifically to optimise its power and downforce ratio when moving in a straight line. To cope with huge pressures it encounters when driving at speeds in excess of 200 mph, the shape of this car has a unique front splitter, air vents and rear wing. These critical features allow air to move around the Agera RS with maximum efficiency while preventing the front of the car from raising as it picks up speed. But they also help to make the car a beautiful photographic subject.

Toshi used both the HCD 4-5.6/35-90mm and the HCD 4/28 mounted on the Hasselblad H6D-100c on this project. Explaining why those lenses were ideal, Toshi said: “The ability to have a zoom lens that hits all the sweet spots was great. Also, the HCD 28mm is such an amazing lens. It’s sharp and having a wide-angle like that is very nice to shoot a project like this."

I wanted to approach this as more of a fine art project than a commercial car shoot. Having a wide-angle lens gave me more freedom in composition. With the detail you get from the H6D-100c, I can shoot my images as an entire frame but also crop and recompose images later without worrying about a loss in quality.

Each and every sensor that goes into a Hasselblad H6D-100c body is individually calibrated and tested to ensure it delivers optimal image quality, making it the perfect camera to capture detailed products, like the expertly crafted Koenigsegg Agera RS. Reflecting on the experience of working with Koenigsegg, Toshi said, “I feel the real similarity was myself as a photographer and a camera, and the driver and this car; they have to work perfectly together like fine-tuned machinery.”


Read more about Toshi Oku here.

Simon Norfolk’s Lost Capital


Suddenly stripped of its usual hustle and bustle, cars and trucks, and the constant foot traffic of locals and tourists alike, Simon Norfolk unearthed a new side of London with the X1D II. Getting lost in the sharp lines and curves of the buildings that are usually concealed by the city’s hyperactivity, all its glorious architecture shone forth like never before. The only faces Simon met were those of the bronze sculptures of England’s past. The only sounds he heard in the normally busy Piccadilly Circus were the songs of blackbirds.

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Digitally Reproducing Leonardo da Vinci’s Early Works in 3D Interactive Models with the Multi-Shot

Reproducing some of Leonardo da Vinci’s early sketches as digital versions, the Department of Architecture at the University of Bologna used the H6D-400c Multi-Shot in combination with their own developed software to create 3D models of these art pieces that are hundreds of years old.

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Stephen Sweeney

Family Portraits in a Time of Lockdown

Living in London, freelance photographer Stephen Sweeney is used to rushing around the metropolitan city on shoots. Now, for over a month, he has been confined to his home. In lockdown with his four brothers and his parents, he keeps his creative juices afloat by capturing beautifully lit portraits of his six family members with X1D II 50C.

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Pål Hansen

Alicia Vikander, Kit Harington, and other Hollywood Faces on Hasselblad

Norwegian photographer Pål Hansen has photographed an immense list of actors, musicians, and other notable celebrities. With his reputation of making anyone feel at ease in front of his Hasselblad camera, Pål always comes away with a unique story of his own about how it is to photograph these star subjects.

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Dominique Provost

Preserving Pedro de Mena’s 17th Century Sculptures

with the Multi-Shot

Using the Hasselblad Multi-Shot system, Dominique Provost had the opportunity to photograph Spanish baroque sculptor Pedro de Mena’s collection of six hyper-realistic 17th century sculptures. These photographs will be of monumental importance for art conservation, future restoration, digitalization, and if necessary, reproduction of these historical pieces.

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Roger Fishman

Narwhals, Icebergs, and the Extreme Landscapes of Greenland

Taking to the skies to capture Greenland from above, Roger Fishman created the largest fine art collection of the island’s extreme remote beauty, entitled Ephemeral & Eternal: Greenland. Collaborating with scientists and hoping to activate the public, Roger’s photographs reveal what is at stake and what we must work to preserve for the future of our planet.

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Roman Jehanno

Portraits of the Incredible Craftspeople of Peru

Finding himself amidst the most incredible craftspeople from Lima to Cusco to Puno, Roman Jehanno traveled across Peru to capture stunning portraits of various artisans, farmers, bakers, and more. Roman’s Peruvian portraits captured with the H6D-100c help to preserve and spread cultural awareness about the lives and work of so many talented, hidden artists.

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Julien Tell

Highsnobiety x Versace

on the H6D-100c

Fashion photographer Julien Tell, in-house photographer at Highsnobiety – the expert on all things trending within fashion, music, and entertainment – put the H6D-100c to use when shooting their latest collaboration with Versace, giving results that brought the vibrant clothing pieces and dynamically curated floral arrangements to life.

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