FINE TUNED MACHINES FOR TOP PERFORMANCE

TOSHI OKU

Location:  Nevada desertCamera: Hass elblad H6D-100cShutter speed: 1/350 secAperture: F/8 Focal Length: 35mm (HCD 35-90)ISO: 64

LOCATION: NEVADA DESERT
CAMERA: HASSELBLAD H6D-100C
SHUTTER SPEED: 1/350 SEC
APERTURE: F/8
FOCAL LENGTH: 35MM (HCD 35-90)
ISO:64

© Toshi Oku

Commercial photographer Toshi Oku has perfected the art of bringing luxurious automobiles to life through photography and video. His work perfectly showcases the engineering and design prowess of some of the most renowned car manufacturers in the world. When offered the chance to photograph the Koenigsegg Agera RS during an attempt to break the land speed record, Toshi jumped at the offer. His camera of choice? The Hasselblad H6D-100c.

The Agera RS can accelerate from 0-249mph in just 24 seconds, topping out at an average speed of 277.87 mph, making it one of the fastest production automobiles in the world. The record attempt took place on an 11-mile stretch of straight highway in the Nevada Desert and Toshi’s task was to simply “capture something incredible”.

LOCATION:  NEVADA DESERT
CAMERA: HASSELBLAD H6D-100C
SHUTTER SPEED: 1/125 SEC
APERTURE: F/11
FOCAL LENGTH: 28MM (HCD 28)
ISO:100

© Toshi Oku

As an experienced photographer who specialises in photographing landscapes and motor vehicles, Toshi was in his element. The Agera RS is designed specifically to optimise its power and downforce ratio when moving in a straight line. To cope with huge pressures it encounters when driving at speeds in excess of 200 mph, the shape of this car has a unique front splitter, air vents and rear wing. These critical features allow air to move around the Agera RS with maximum efficiency while preventing the front of the car from raising as it picks up speed. But they also help to make the car a beautiful photographic subject.

Toshi used both the HCD 4-5.6/35-90mm and the HCD 4/28mm mounted on the Hasselblad H6D-100c on this project. Explaining why those lenses were ideal, Toshi said: “The ability have a zoom lens that hits all the sweet spots was great. Also, the 28mm is such an amazing lens. It’s sharp and having a wide-angle like that is very nice to shoot a project like this."

“I wanted to approach this as more of a fine art project than a commercial car shoot. Having a wide-angle lens gave me more freedom in composition. With the detail you get from the H6D-100c, I can shoot my images as an entire frame but also crop and recompose images later without worrying about a loss in quality.”

Each and every sensor that goes into a Hasselblad H6D-100c camera body is individually calibrated and tested to ensure it delivers optimal image quality, making it the perfect camera to capture the detailed products, like the expertly crafted Koenigsegg Agera RS.

LOCATION:  NEVADA DESERT
CAMERA: HASSELBLAD H6D-100C
SHUTTER SPEED: 1/500 SEC
APERTURE: F/11
FOCAL LENGTH: 28MM (HCD 28)
ISO:100

© Toshi Oku

Reflecting on the experience of working with Koenigsegg, Toshi said: “I feel the real similarity was myself as a photographer and a camera, and the driver and this car; they have to work perfectly together like fine-tuned machinery.”

Read more about Toshi Oku

www.toshioku.com




Tom Oldham

Silent Street Portraits with the XCD 45P

Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London. Its compact design and nearly silent shutter coupled with the X1D II made for an ideal combination for shooting street portraits, minimizing the feeling of a camera between the photographer and subject.

Read more

Daniel Rueda & Anna Devís

Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja

For three full days, Daniel Rueda and Anna Devís explored the pastel pink and blue walls of La Muralla Roja. Within this magical structure, the duo staged a visual game of hide-and-seek, photographing only during sunrise or sunset in order to catch the same soft lighting for every image.

Read more

Unimatic Watches

Capturing the Details of Timepieces Unseen by the Naked Eye

Italy-based Unimatic Watches have regularly shot their product images with the Hasselblad H3D-39 since their inception in 2015. Testing out the H6D-100c and HC Macro 120mm to capture their newest line-up of timepieces, we spoke to co-founder Simone Nunziato, who tells us all about the outstanding capabilities of using the H6D-100c to carry out the extremely difficult task of photographing watches and all their minuscule details.

Read more

Ruairidh Mcglynn

The Cruel Beauty of Winter in the Scottish Highlands

Ruairidh McGlynn has always been drawn to otherworldly landscapes – and for him, the harsher the environment, the better. Seeking out the winter storms of the Scottish Highlands, he ventured into rain, sleet and snow in weather as cold as -15°C (5°F) with the X1D and XCD 45. Here, Ruairidh was intrigued to capture the cruel beauty of the area’s intense conditions, seeing the Highlands from a fresh, snowy perspective.

Read more

Terry O'Neill

Capturing The Beatles, Bowie, and More Iconic Faces of the Sixties

As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test of time as iconic snapshots of some of history's biggest pop culture icons.

Read more

AORTA

Waiting Room

Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.

Read more

Chris Gunn

Documenting NASA’s Work on Planet Earth

Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009.

Read more

Douglas Kirkland

My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street

Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.

Read more