FINE TUNED MACHINES FOR TOP PERFORMANCE

TOSHI OKU

Location:  Nevada desertCamera: Hass elblad H6D-100cShutter speed: 1/350 secAperture: F/8 Focal Length: 35mm (HCD 35-90)ISO: 64

LOCATION: NEVADA DESERT
CAMERA: HASSELBLAD H6D-100C
SHUTTER SPEED: 1/350 SEC
APERTURE: F/8
FOCAL LENGTH: 35MM (HCD 35-90)
ISO:64

© Toshi Oku

Commercial photographer Toshi Oku has perfected the art of bringing luxurious automobiles to life through photography and video. His work perfectly showcases the engineering and design prowess of some of the most renowned car manufacturers in the world. When offered the chance to photograph the Koenigsegg Agera RS during an attempt to break the land speed record, Toshi jumped at the offer. His camera of choice? The Hasselblad H6D-100c.

The Agera RS can accelerate from 0-249mph in just 24 seconds, topping out at an average speed of 277.87 mph, making it one of the fastest production automobiles in the world. The record attempt took place on an 11-mile stretch of straight highway in the Nevada Desert and Toshi’s task was to simply “capture something incredible”.

LOCATION:  NEVADA DESERT
CAMERA: HASSELBLAD H6D-100C
SHUTTER SPEED: 1/125 SEC
APERTURE: F/11
FOCAL LENGTH: 28MM (HCD 28)
ISO:100

© Toshi Oku

As an experienced photographer who specialises in photographing landscapes and motor vehicles, Toshi was in his element. The Agera RS is designed specifically to optimise its power and downforce ratio when moving in a straight line. To cope with huge pressures it encounters when driving at speeds in excess of 200 mph, the shape of this car has a unique front splitter, air vents and rear wing. These critical features allow air to move around the Agera RS with maximum efficiency while preventing the front of the car from raising as it picks up speed. But they also help to make the car a beautiful photographic subject.

Toshi used both the HCD 4-5.6/35-90mm and the HCD 4/28mm mounted on the Hasselblad H6D-100c on this project. Explaining why those lenses were ideal, Toshi said: “The ability have a zoom lens that hits all the sweet spots was great. Also, the 28mm is such an amazing lens. It’s sharp and having a wide-angle like that is very nice to shoot a project like this."

“I wanted to approach this as more of a fine art project than a commercial car shoot. Having a wide-angle lens gave me more freedom in composition. With the detail you get from the H6D-100c, I can shoot my images as an entire frame but also crop and recompose images later without worrying about a loss in quality.”

Each and every sensor that goes into a Hasselblad H6D-100c camera body is individually calibrated and tested to ensure it delivers optimal image quality, making it the perfect camera to capture the detailed products, like the expertly crafted Koenigsegg Agera RS.

LOCATION:  NEVADA DESERT
CAMERA: HASSELBLAD H6D-100C
SHUTTER SPEED: 1/500 SEC
APERTURE: F/11
FOCAL LENGTH: 28MM (HCD 28)
ISO:100

© Toshi Oku

Reflecting on the experience of working with Koenigsegg, Toshi said: “I feel the real similarity was myself as a photographer and a camera, and the driver and this car; they have to work perfectly together like fine-tuned machinery.”

Read more about Toshi Oku

www.toshioku.com




AORTA

Waiting Room

Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.

Read more

Chris Gunn

Documenting NASA’s Work on Planet Earth

Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009.

Read more

Douglas Kirkland

My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street

Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.

Read more

Tobias Hägg

Above Stockholm

Capturing the cityscape of the Swedish capital during golden hour, Tobias Hägg's imagery takes us on a journey from above, between Swedish homes and golden-topped trees neatly woven together in combination with wide expanses of the city stretching all the way to the horizon.

Read more

YANAN LI

From China to Sweden with a Hasselblad

Yanan Li fell in love with analog Hasselblad cameras while studying at university in Beijing. Over 40 years later, Yanan finds himself working as the official photographer for Stiftelsen Silviahemmet – founded and chaired by Her Majesty Queen Silvia of Sweden – as well as for the Nobel Committee for The Nobel Prize in Physiology or Medicine for the Stockholm County.

Read more

John Alexander

Generations

Adventure photographer John Alexander travelled to one of the least densely populated regions on Earth – the western reaches of Mongolia – to trace the traditions that lay at the heart of Kazakh culture and to capture the characters that form the fabric of their community.

Read more

Gleeson Paulino

Bold Brazil

Brazilian photographer Gleeson Paulino invites viewers to see contemporary Brazil from a new eye. Provoking the senses through a sublime colour flow and exquisite image juxtapositions, Gleeson’s series explores the beauty of Brazil’s bold diversity, from its people to its landscapes.

Read more

Four Photographers Along the Ganges River

Off to India to follow the Kumbh Mela, a Hindu pilgrimage that attracts over 100 million people to central India to bathe in the Ganges River, Gabriel Flores, Joe Greer, Jeremy Snell, and Dan Tom set out to document this cultural journey through their unique perspectives and individual photography styles.

Read more