Preserving Hasselblad History with the H6D-400c MS

The ROSS HK-7 represents the genesis of the Hasselblad name as a camera manufacturer. One hundred years before the HK-7, Victor Hasselblad’s predecessors established the family name as a distributor of photographic goods and chemicals in the Southern port town of Gothenburg, Sweden. As multiple branches around the country were opened offering photo processing, the Hasselblad name became increasingly synonymous with photography. Amidst World War II, the Swedish government approached Victor with the task of replicating a recovered German aerial camera. Rumor has it that his humble but ambitious response was simply, “No, but I can make a better one.” In the spring of 1940, Victor organized a group of skilled experts inside the shed of an automobile factory in Gothenburg under the name “Ross Incorporated.” Shortly after, these skilled experts would be considered the first generation of the Hasselblad brand.

Produced from 1941 to 1943, a total of 240 HK-7 units were produced, measuring 31x26x17.6cm and weighing 4.8 kilograms with a 13.5cm (135mm) lens attached. The camera featured a basic set of shutter speeds from 1/150 of a second to 1/400 of a second, with the shutter placed behind the lens. The camera produced a 7x9cm image, revolutionary for the era as other models featured lesser precise technology. By improving the mechanics and precision of the camera, aerial photographs could be captured with significantly improved reliability and accuracy. To this day, Hasselblad continues to offer aerial photographic solutions, albeit now with high resolution digital sensors. The A6D-100c features a 100MP CMOS sensor and compatibility with both fixed wing and UAV aircrafts.

Used to document the HK-7 is the Hasselblad H6D-400c Multi-Shot, the latest generation of the company’s legendary Multi-Shot technology. First pioneered in the early days of digital imaging, Multi-Shot imaging has become a widely accepted technique for cultural heritage institutions globally. Capable of producing a 400 megapixel image file, the 400c MS captures every detail and nuance of historic artifacts with incredibly accurate detail and information. This resolution is achieved by way of a precision-movement that shifts the sensor by single and half pixel movements capturing 6 separate images, allowing for precise color and detail fidelity to be captured. These images are then merged together via Hasselblad software in order to produce a stunning photograph suitable for preserving priceless artifacts such as the HK-7.

Lettuce for Hair and Other Stunningly Peculiar Self-Portraits

Flora Borsi & the X1D II 50C

Imaginative self-portrait photographer Flora Borsi is one of the first photographers to try out the next generation X1D II 50C. Flora decided to put the camera to work capturing a wide spectrum of colours, dressing herself in melting ice cream, gooey lettuce, vibrant roses, and splattered blue paint.

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On the set of Chernobyl with the X1D-50c

Johan Renck

Swedish director Johan Renck brings the portable X1D-50c along with him on his creative journeys to collect personal snapshots. On set of his latest mini-series, Chernobyl, Johan preserved moments of reconstructed 1986 Soviet Ukraine with the X System camera, praising its files for their elevated quality and cinematic richness.

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Chiara Zonca

Exploring Beautiful Oddities

Exploring the far reaches of Earth, Chiara Zonca’s desire to document landscapes and textural dimensions led her to the deserts of North and South America to explore their silent beauty with the Hasselblad 500C and the X1D-50c.

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Mats Lind

Abstract Art on the Slopes

Instead of shooting standard sports photographs, Mats Lind wanted to create abstract images of the world’s best skiers gliding down the slopes. With only a second to capture his subjects as they sped by him at 100 km per hour, Mats blended multiple exposures together to create painting-like imagery that illustrates the exhilaration of competing for a world championship title.

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BROCK ELBANK

HOW DO YOU C ME NOW?

Over a span of 33 months, Brock Elbank photographed 30 individuals with Congenital Melanocytic Naevus (CMN), an extremely rare birthmark that can cover up to 80% of the body which less than 1% of the world’s population is born with.

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HANS STRAND

LOFOTEN LANDSCAPES

Known for its dramatic scenery and arctic beaches, Hans Strand took both the H6D-100c and H3D with him to capture the Norwegian archipelago’s diverse environments.

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KARL TAYLOR

THE VALLEY OF LITTER

British photographer and Hasselblad Ambassador Karl Taylor decided to make a drastic statement; with volunteers collecting thousands of pieces of garbage from the nearby coastline, Karl staged studio shots with the H6D-100c using a baby placed at centre stage in the valley of litter.

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THE STORY BEHIND

Herring & Herring

Creative maestros Dimitri Scheblanov and Jesper Carlsen combine to form one of the most talented photography teams in the world of celebrity and music photography, Herring & Herring.

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