BEHOLD

HERRING & HERRING

Photography duo Herring & Herring celebrate beauty in their magazine’s fifth issue, BEHOLD. Capturing a total of 22 subjects within the 200 pages of BEHOLD, including Wiz Khalifa, Adam Pearson, Winnie Harlow, Melanie Gaydos, Jillian Mercado, Roxy Edwards and Laverne Cox, they create a juxtaposition of differing beauty ideals found within a variety of visually-centered industries, including film, fashion, art, dance and bodybuilding. Shooting on the H6D-100c tethered with Hasselblad’s Phocus software, Herring & Herring were easily able to control their studio environment and never lose a second with their subjects, resulting in their fastest issue to shoot and retouch.

Winne Harlow
© Herring & Herring

BEHOLD is your latest magazine issue, focusing on beauty. How did you two decide to focus on this theme? What ideas did you want to get across with your images?

It all started with Adam Pearson. We saw him in a film years ago, but thought he was a CGI character; then we saw a bust of him that a sculptor had done on Instagram and read the text which credited him as the subject. After googling him, we just thought he is our dream subject, so we kind of built the whole concept around him.

The point that we want to get across in BEHOLD is that beauty really is in the eye of the beholder; it’s a totally subjective thing. And beauty is so much more than physical appearance. It’s about spirit, personality, confidence, doing good, and spreading love. We hope that the images and words expressed in the magazine touch everyone struggling with self-image, especially young people, for whom this is such a critical time. Instagram presents a very skewed view of beauty; it’s pretty shallow and one sided, and we really want to impart to them that there is more than the outer you and also the outer you should be as unique as the inner you. Our part was getting that through in the photos, and our subjects did an incredible job expressing that in their own words.

Adam Pearson
© Herring & Herring

How did you two choose the lineup of subjects that you photographed?

We wanted each subject to be as passionate about the theme as we were, so we were looking to tap in to personalities that were already talking about beauty or that we thought could lend a new voice to the conversation. It was important for us to be as inclusive as possible with a range of ages, races, sexualities, genders, and cultures. We also wanted to tap in to multiple industries – film, television, fashion, art, dance, bodybuilding – because each has its own beauty ideals and we thought it would be powerful to show those juxtapositions within the pages of the magazine.

We are presenting both sides of the same beautiful coin; those who fit into traditional beauty ideals and those who challenge those ideals. So hopefully in the end we created a celebration of people who we find truly beautiful and inspiring. This is one of the reasons we gave each subject their own cover. 

Sarah Geurts
© Herring & Herring
Listen to Sarah Geurts' story. Press on the volume button to unmute.

What were your stylistic choices in the studio for this shoot?

Our studio setting is very important to each issue and is highly considered. The color backgrounds were all made from industrial materials that are inexpensive and found in any hardware store. This included pink background paper that is originally used to cover floors in construction, brown butcher paper, plastic white tarp used for covering studio cycloramas, and blue and green tarps that cover pools and sheds.

We wanted to show that these humble materials could look absolutely beautiful with the right lighting. We used controlled and natural light, and sometimes a combo of both in the shoots. We played a lot, more than ever really, on set with each material and lighting choice. It was our most ‘punk’ approach which we loved. It really freed us up and we were able to approach each photo with a fresh eye, mixing and matching color and light, walking our subject from one set to another and seeing what worked best for what they were wearing. 

Jillian Mercado
© Herring & Herring

Wiz Khalifa
© Herring & Herring

Which Hasselblad camera was used to shoot BEHOLD?

We used the Hasselblad H6D-100c to photograph the entire magazine. We have been using it since it came out and absolutely love it; it’s our number one tool. We are as dependent on its consistency as we are on each other. The H6D is an incredibly reliable piece of equipment that is as sensitive as it is tough.

Eve Hewson
© Herring & Herring

What does the Hasselblad system do for your work?

As much as we played and experimented in this issue, it was important to us to set up a consistent language of color and light. We were able to capture it all and control it with the Hasselblad system. Once those parameters are set, there is very little we have to do in post. In fact, this was the fastest issue to retouch. We did very minimal retouching, and some images we didn’t even retouch. Most of the work was done in camera through Phocus.

Using Phocus, how did that benefit your shooting experience with the H6D-100c?

Because we shoot tethered, we really feel that Phocus and the H6D work completely in tandem, now more than ever. One of us can make instantaneous adjustments to the aperture while the other is shooting. We love having that kind of control. To us it means never having to lose a moment with our subject.

Melanie Gaydos
© Herring & Herring

Laverne Cox
© Herring & Herring

Roxy Edwards
© Herring & Herring

What is one of the largest benefits of the H6D-100c’s output?

Working with large files enables us to have the option of taking a photo from 10 feet away and use it as a beauty shot on a cover. The image quality is always unparalleled and looks as good on an iPhone screen as it does blown up to poster size.

Listen to Luc Bruyere's story. Press on the volume button to unmute.

Luc Bruyere
© Herring & Herring

ABOUT HERRING & HERRING

HERRING & HERRING is the collaboration between renowned international photographers/directors Dimitri Scheblanov and Jesper Carlsen. The duo’s photographic approach is based upon conceptual and aesthetic exploration; continuously pushing the boundaries of storytelling through an ever-expanding visual vernacular, creating arresting images which bring personality, humor, and sarcasm to the world of fashion and celebrity photography. For the last four years they have published their annual eponymous monograph: Herring & Herring, which they exclusively creative direct and shoot. See more images from BEHOLD here where you can use code "Hasselblad" to get 10% off any order.

Tom Oldham

Unlocking New Lens Opportunities with XH Converter 0,8

As one of the first to try out the new XH Converter 0,8 on the 907X 50C, British photographer Tom Oldham executed a brilliantly dynamic studio session with Greek model and activist Billie Dellios. Allowing H System Lenses to be used on X and 907X cameras with a wider field of view and improved maximum aperture, the XH Converter 0,8 opened Tom’s typical portrait-taking style of shooting on f/11 to a wide f/1,8 to create stunningly bold visuals.

Read more

Isa Leshko

ALLOWED TO GROW OLD: ELDERLY ANIMAL PORTRAITS PRESERVED ON THE 503CW

As a project that started off with confronting her own mortality after caring for her mother suffering from Alzheimer’s, Isa Leshko embarked on a decade-long project photographing elderly farm animals. Creating connections with pigs, cows, turkeys, and sheep, among others, Isa captured the unique personalities of each animal on film through the lens of her Hasselblad 503CW.

Read more

Dino Kužnik

The Solitude of the American West

With an affinity for photographing the American West, Slovenian creative Dino Kužnik embarked on a two-week road trip across Colorado, Utah, Arizona and New Mexico after months of lockdown in his New York home base. Used to shooting on medium format film, Dino opted for digital medium format using the X1D II 50C and XCD 45 and 90 Lenses. Driving through the earthy terrain of the rugged desert landscape, Dino’s images let us travel back in time to an America of yesteryear.

Read more

Anna Devís and Daniel Rueda

Expanding their Visual Universe with the 907X 50C

Drawing inspiration from Hasselblad’s long legacy, creative duo and Hasselblad Ambassadors Anna Devís and Daniel Rueda tried out the new 907X 50C to create imagery that celebrates some of Hasselblad’s most renowned features. Expanding on their own visual universe – including a cloning situation, blending in with a record player, and mapping out their own constellations – each of the photographs give a nod to the camera’s long-lasting build, classic design, and innovation behind the technology that also led to working with NASA.

Read more

Adam Weist

Adventuring Through the Subtropical Rainforests and Active Volcanoes of New Zealand

As the world turned upside down for many in March 2020, Los Angeles-based photographer Adam Weist found himself removed from it all on the other side of the world in the middle of New Zealand’s magical scenery. Shooting with the X1D II 50C in wild conditions ranging from the middle of a downpour in subtropical rainforests to a snowstorm on an active volcano, Adam’s images expose the beauty of the country and transport us to a landscape photographer’s dream.

Read more

Sven Baum

Cinematically Documenting Newborn Life with the XV Adapter

For almost a year, self-taught photojournalist Sven Baum has been documenting the life of his first newborn daughter, Romy. Steering away from posed, stiff baby portraits, Sven uses the X1D, various XCD lenses, and the XV Adapter with Carl Zeiss Planar 80mm and Distagon 50mm lenses and a 21mm extension tube to capture cinematically cut and color graded imagery that tells an honest story about growing.

Read more

Simon Norfolk’s Lost Capital

CAPTURING THE EMPTY STREETS OF LONDON AMIDST A PANDEMIC

Suddenly stripped of its usual hustle and bustle, cars and trucks, and the constant foot traffic of locals and tourists alike, Simon Norfolk unearthed a new side of London with the X1D II. Getting lost in the sharp lines and curves of the buildings that are usually concealed by the city's hyperactivity, all its glorious architecture shone forth like never before.

Read more

Digitally Reproducing Leonardo da Vinci’s Early Works in 3D Interactive Models with the Multi-Shot

Reproducing some of Leonardo da Vinci’s early sketches as digital versions, the Department of Architecture at the University of Bologna used the H6D-400c Multi-Shot in combination with their own developed software to create 3D models of these art pieces that are hundreds of years old.

Read more