Ali Rajabi

The X System on the Streets

of New York

FOCAL LENGTH: 45MM (XCD 3,5/45)
SHUTTER SPEED: 1/1500 SEC
APERTURE: F/8
ISO: 200

CAPTURING THE SHADES OF THE BIG APPLE

Fine art photographer and Hasselblad Master Ali Rajabi sees the streets as an open world studio, filled with infinite photographic opportunities. Based in New York, Ali used the Hasselblad X1D-50C with the XCD 3,5/45 lens to capture the light and dark shades of his urban playground.


FOCAL LENGTH: 45MM (XCD 3,5/45)
Shutter Speed: 1/500 second
Aperture: F/8
ISO: 200

Preferring a fixed focal length, Ali used the XCD 45mm to capture sharp, high quality images. Light plays an important role in Ali’s photographs, with each frame depicting a distinct tension between shadows and highlights. But capturing good quality high-resolution files is another reason why he chooses to shoot with medium format:

Size is important to me. I don’t want to create small photographs; they should always be able to maintain their integrity as large pieces.

FOCAL LENGTH: 45MM (XCD 3,5/45)
Shutter Speed: 1/500 second
Aperture: f/8
ISO: 200

FOCAL LENGTH: 45MM (XCD 3,5/45)
Shutter Speed: 1/180 second
Aperture: f/4

You choose this type of camera because you have plans; you know what you want and the most important part for me is that it’s a serious investment in my art career. Of course there are other cameras that are good enough to cover many types of photography, but a Hasselblad puts me in a situation that makes each frame more considered. Shooting with a Hasselblad makes me more patient and encourages me to think more deeply, giving me greater control over every detail.

Explaining his influences and motivations, Ali said, “Photography is a journey for me, but there are so many doors that I need and want to unlock. When I’m looking at photos and the projects that I’ve done so far, I believe there are still a lot of untold stories that I want to share. I want to create and unleash those pictures that are calling out from the depths of my mind.”

FOCAL LENGTH: 45MM (XCD 3,5/45)
Shutter Speed: 1/90 second
Aperture: f/3,5

Ali believes that photography is a solitary action, finding inspiration in the isolation of his work. “Even when working with a team you’re relying on your own feelings, instincts, experience, and creativity. At the end of it all, it is only you who makes the decisive, final shot.” See more of Ali Rajabi's work here.



Tom Oldham

Silent Street Portraits with the XCD 45P

Hasselblad H System photographer Tom Oldham was one of the first in the world to put the new XCD 45P lens, the world’s lightest digital medium format autofocus lens on the market today, to the test in the low winter light of London. Its compact design and nearly silent shutter coupled with the X1D II made for an ideal combination for shooting street portraits, minimizing the feeling of a camera between the photographer and subject.

Read more

Daniel Rueda & Anna Devís

Pink A Boo: A Visual Game of Hide-and-Seek Inside La Muralla Roja

For three full days, Daniel Rueda and Anna Devís explored the pastel pink and blue walls of La Muralla Roja. Within this magical structure, the duo staged a visual game of hide-and-seek, photographing only during sunrise or sunset in order to catch the same soft lighting for every image.

Read more

Unimatic Watches

Capturing the Details of Timepieces Unseen by the Naked Eye

Italy-based Unimatic Watches have regularly shot their product images with the Hasselblad H3D-39 since their inception in 2015. Testing out the H6D-100c and HC Macro 120mm to capture their newest line-up of timepieces, we spoke to co-founder Simone Nunziato, who tells us all about the outstanding capabilities of using the H6D-100c to carry out the extremely difficult task of photographing watches and all their minuscule details.

Read more

Ruairidh Mcglynn

The Cruel Beauty of Winter in the Scottish Highlands

Ruairidh McGlynn has always been drawn to otherworldly landscapes – and for him, the harsher the environment, the better. Seeking out the winter storms of the Scottish Highlands, he ventured into rain, sleet and snow in weather as cold as -15°C (5°F) with the X1D and XCD 45. Here, Ruairidh was intrigued to capture the cruel beauty of the area’s intense conditions, seeing the Highlands from a fresh, snowy perspective.

Read more

Terry O'Neill

Capturing The Beatles, Bowie, and More Iconic Faces of the Sixties

As the celebrity photographer of the 1960s and 70s, Terry O'Neill photographed them all, from Audrey Hepburn to Brigitte Bardot to Frank Sinatra – and that's just the tip of the iceberg. Capturing these figures with his Hasselblad 500CM, his images have stood the test of time as iconic snapshots of some of history's biggest pop culture icons.

Read more

AORTA

Waiting Room

Swedish photo duo AORTA wanted to create a set of images that said something about the complexity of shaping an identity in the contemporary world and the paradox of choice. To illustrate this, the duo collaborated with sustainable Swedish fashion designer Helena Lundström, showing different phases of the subject trying to cut, measure and sow their way through the journey of figuring out who they are.

Read more

Chris Gunn

Documenting NASA’s Work on Planet Earth

Blending science and tech with an abstract touch, NASA contract photographer Chris Gunn has been the lead photographer on documenting the construction of the James Webb Space Telescope since 2009.

Read more

Douglas Kirkland

My Evening with Marilyn and the Day Victor Hasselblad Stopped Me in the Street

Douglas Kirkland shot some of the most sensual and unforgettable images of Marilyn Monroe ever taken with his Hasselblad 500C. It’s the stuff that legends are made of, but even before that, Douglas had a chance encounter with Victor Hasselblad himself.

Read more