Maximizing your creative options with the X1D-50c

Maximizing your creative options with the X1D-50c

The 1.17.2 Firmware Update adds two important improvements to keep the ground-breaking camera ahead of the curve.

Hasselblad’s passion for development and evolution enables it to constantly progress and perfect its cameras for Hasselblad users. The new firmware includes the ability to resize autofocus points and an electronic shutter function. X1D users can now select three focal point options: 35, 63, or 117. This updated feature allows for an even more accurate and precise selection of the photographers’ subject focus point. By simply holding down the AF/MF button and pressing the display button, users can cycle through the size options and easily reset to centre.

The electronic shutter allows for shutter speeds up to 1/10,000s and is silent with zero vibration. The new features will enable users to take high-quality images in situations that may have previously been challenging such as when silence is needed during a live performance or when working in low light conditions.

Hasselblad is continuing to perfect the auto focus feature which is currently under development with the new and now available XH Lens Adapter. By the end of 2017, the XH Lens Adapter will gradually start to support auto focus when using H Lenses with the X1D-50c.

It is Hasselblad’s aim to support the needs of all photographers. Whilst we always endeavour to provide the best imaging solutions possible, we also believe creativity should not be limited and great results may come from the use of hardware outside our system. It is for this reason we will continually seek to grow compatibility with both the electronic shutter and opening of our mount specification to third parties.

Read more about the Hasselblad X1D here: http://www.hasselblad.com/x1d/

Read more about the 1.17.2 Firmware Update here

Read more about the XH Lens Adapter here 


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About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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