2017-10-05

Hasselblad’s Masters Awards 2018 Opens for Public Vote

The Hasselblad Masters is one of the world’s most prestigious professional photographic competitions and gives acclaimed professionals, as well as aspiring newcomers, the chance to make their mark in the world of photography.

The Masters Awards 2018 is now open to the public vote until the end of October 2017 on Hasselblad’s website.

Photographers around the world were invited to submit three images that best demonstrate their photographic ability for the chance to be named a Hasselblad Master. This year’s competition featured 11 categories and received a record breaking 31,500 entries. The number of participating photographers has seen an increase of 175% this year compared to the last Masters Awards which took place in 2016. Countries with the highest number of contributors include the UK, USA, Russia, India and Germany.

Winners are selected by combination of a public vote and a professional Masters Jury – comprising internationally renowned photographers and imaging experts as well as Hasselblad Ambassadors and previous Hasselblad Masters.

The public can vote by visiting Hasselblad’s website and will select from the top 10 finalists in each category. Winners will receive their awards at a special photokina 2018 ceremony in Cologne in September.

The Hasselblad Masters Awards categories:

  • Aerial
  • Architecture
  • Fine Art
  • Fashion/Beauty
  • Landscape
  • Portrait
  • Product
  • Project//21 (Under 21)
  • Street/Urban
  • Wedding
  • Wildlife

About Hasselblad

Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.

Hasselblad’s H and X Camera Systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every sort of photographer. The highly professional H System, with its latest line up of the H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the ultimate image quality and resolution with 50, 100 and 400-megapixel solutions. The more portable X System easily enables bringing medium format photography outside of the studio with options that include the world’s first compact mirrorless digital medium format camera – the X1D-50c – followed by the second generation X1D II 50C. Combining the CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected, bringing the X, H, and V Systems together in a portable, sleek package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors located throughout the world.

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