This site uses cookies. By continuing to use this site you agree to our use of cookies in accordance with our Cookie Policy.


Hasselblad announces inspiring photography experiences around the world

Hasselblad, the leading manufacturer of medium format cameras and lenses, has announced the 2017 Hasselblad Experience series. Hasselblad Experience workshops are held across the world and offer an unparalleled educational experience for photo enthusiasts and photographers alike. 

Hosted by a selection of top photographers, guests will have access to a range of professional Hasselblad equipment during the trips including the X1D and all existing lenses. Whether guests are new to photography or established photographers, they will learn a variety of techniques to develop their skills and perfect their shooting and composition while visiting some of the world’s most spectacular landscapes.

From the natural phenomenon of Iceland to Slovenian mountains, guests will embark on the ultimate trip of their choosing for a breath-taking, informative and inspiring expedition. During each Hasselblad Experience, product experts will be on site to ensure guests have confidence using the cameras and to improve their photographic style.

The 2017 Hasselblad Experience schedule

March – June (one per month) – Lisbon and Hamburg – Studio Workshops

The Ivo von Renner Portrait session. For one weekend, guests will receive training on each element of an image structure to the final portrait. The session will show guests how to retain or bring out the physiognomy and character of the object.

May 2nd – May 12th, 2017 – Slovenia – Photograph the Beauty of Slovenia in Springtime

Experience a range of incredible photographic locations and experiment with a variety of photography techniques during this 10-day workshop led by Andy Williams. Discover Slovenia and the Julian Alps and capture stunning images of mountain landscapes, glacial lakes and rivers as well as scenes of everyday life in traditional villages, the old walled city of Piran, and the historic city of Ljubljana.

September 30 – October 7, 2017 – Iceland – The Beauty of Aurora Borealis

Encounter the natural wonder of the Aurora Borealis on one of the world’s most magical islands, together with Iceland veteran and Hasselblad Master Hans Strand. Experience aerial photography from a helicopter over Lake Hvitarvatn and learn the unique challenges of landscape photography and how to capture its spaciousness and dynamic energy.

October 14th – October 21th, 2017 – Scotland Skye – Into Thin Air

Travel to one of the most iconic locations for landscape photography with Hasselblad Master and Scotland expert Tom D. Jones. The Isle of Skye is known for its majestic mountain peaks, roaring waterfalls and ancient castles. Its changing weather patterns create atmospheric lighting conditions that are ideal for dramatic photography.

For more information and how to book a Hasselblad Experience, visit Hasselblad online:


English | Simplified Chinese | Traditional Chinese | German | Spanish | French | Italian | Japanese | Korean

About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality.

Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D. Hasselblad’s X1D sensor recently benchmarked the highest score in the history of DxO Mark’s independent testing.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen with distributors throughout the world.

Stay updated with our latest press releases

Get our press releases by subscribing to our mailing list.

Thank you for subscribing

Your subscription has been registered, we hope that you will enjoy our newsletters.

To finalize your subscription, confirm your subscription in the e-mail we just sent to you.

Related press releases