INSPIRED WITH HASSELBLAD

It's more important now than ever to keep up our creative spirit. For many of us, our living rooms have become our studios and our typical style of photography is just not possible to do at the moment. Using everyday objects or the people living with them, get inspired by and learn from Hasselblad photographers who are still finding ways to harness their creativity from home. Further explore Hasselblad's community of creatives on Instagram using the hashtag #InspiredWithHasselblad.

FLORA BORSI

Already using her apartment in Budapest as her studio, Flora Borsi is no stranger to creating magical imagery from her home. With life at a standstill, Flora uses this time to focus on her own personal projects to get her through these chaotic times.

I keep telling myself that I have to give art to people during this period because we – artists – have the tools to keep the balance between terrifying news and a positive approach in these circumstances. I am here to create; that's the best thing that I can do for people.

WHAT WAS THE INSPIRATION FOR YOUR BUTTERFLY IMAGE?

I wanted to create something positive during the current situation. I believe in good things to come and I'm holding onto hope. I wanted to symbolize the current events with the dark butterflies, which will soon dissolve. I was very inspired by nature, specifically butterflies. They are so fragile and beautiful, like humans.

What are your tips for those who can only photograph in their homes at the moment?

We can use both ourselves and our family members as models if we need to shoot portraits. There are so many objects at home that we can give a different perspective to. Hasselblad has a really good system for noise reduction, so don't be scared to use natural light and a white wall as a background. I'm lucky enough to have my studio at home, so I have everything to create during quarantine. 

ARE THERE ANY CHANGES TO YOUR WORKFLOW DURING THIS TIME?

I'm very fortunate to say that there are no changes in my workflow at home – only that I have so much free time, which I can turn into my own projects. There's no rush anymore, which I like very much. Everything has become so calm while the frustration outside just keeps growing and growing. Focus is the key along with being thankful for what we have and making the most of it.

What challenge do you give to those also stuck in their homes to keep the creative juices flowing?

I challenge those at home to cut out butterflies from paper and try to recreate this image using themselves as the model.


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