Behind The HYPE: Hasselblad

HYPEBEAST, a highly influential fashion, arts, and popular culture platform, featured Hasselblad in their BEHIND THE HYPE series, which highlights stories behind some of the most iconic items, people, and ideas of our time. In this video, HYPEBEAST colourfully dissects the reasons why Hasselblad cameras are still the pinnacle of image making through historical film clips, iconic image captures, and interview snippets with a few Hasselblad photographers.