Victor Hasselblad

Born in Gothenburg, Sweden in 1906, Victor Hasselblad is the man behind some of the most iconic cameras in history.

Read more

How it all started

The beginnings of Hasselblad are found in the aerial HK-7.

Read more

ERNA & VICTOR

Everyone who ever interacted with Erna and Victor Hasselblad was struck by how much the two belonged together.

Read more

Hasselblad in space

The story of the cooperation between the American space agency and the Swedish camera manufacturer and how the Hasselblad became the first camera on the moon.

Read more

The first consumer camera

As a passionate bird photographer, Victor Hasselblad wanted to create a camera that could capture the beauty of nature and easily fit in his hand.

Read more

500 Series

The Hasselblad 500 series began with the revolutionary 500C, one of the most iconic cameras in photographic history.

Read more

Hasselblad XPan

A unique camera with dual formats.

Read more

THE WORLD’S FIRST DIGITAL COMPACT MIRRORLESS MEDIUM FORMAT CAMERA

In 2016, Hasselblad introduced the X1D-50c, a game changer in the portability of medium format.

Read more