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Cookie Policy

What are Cookies?

When you use certain Hasselblad Products and Services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies, you may not be able to utilize the features of Hasselblad Products and Services to their fullest potential. We may use third party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data. Hasselblad does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use Hasselblad Products and Services.

We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons” (together with cookies, “cookies and similar technologies”). This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use Hasselblad Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users, and may be connected with other information about you.

Cookies Used by Hasselblad

We use different types of cookies as listed below. They help us to provide and improve our service, such as showing you the most relevant information and your customized webpage. Some or all of the cookies listed may be stored in your browser or devices.

Authentication

These cookies and similar technologies will tell us when you log into our website, and allow us to show you appropriate and relevant information and features.

For example, these cookies and similar technologies will enable us to show you relevant social information when you are logged in and visiting other websites adopting Hasselblad advertising plugin. We also use this information to understand how you use Hasselblad Products and Services.

Security

These cookies and similar technologies help keep Hasselblad Products and Services secure and reliable. They enable security features and detect activities violating the Terms of Use and policies, such as unauthorized login and fraudulent use of our Products and Services.

For example, when someone logs into your account from a browser or IP address different from the cookies record, you will get notified and will be able to deny such person’s access to your account. Also, these cookies and similar technologies will record requests for information from the Internet and block attacks such as attempts to steal your user content uploaded to Hasselblad websites

Features and Services

These cookies and similar technologies help us deliver Products and Services.

For example, these cookies and similar technologies could pre-fill your user ID when you logging in, show your friends who are online, and store your preferences to provide you customized content and experiences, such as personalized suggestions.

Performance

These cookies and similar technologies help us improve user experience.

For example, these cookies and similar technologies help us reallocate work load among our servers. Also, they store some information on your browser or device to enable our webpage to respond faster.

Analytics and Research

These cookies and similar technologies help us understand your use of our Products and Services to improve them.


For example, we may use these cookies and similar technologies to understand how you engage with Hasselblad Apps and websites to improve their features.

Cookies Used on Mobile Devices

Some mobile devices share the same features with computers, such as the support of full-featured browsers. When you are using this type of devices such as smart phones, we use cookies in a similar way to when you are using computers. Other devices may use different technologies, such as local storage, Software Development Kits (SDKs), or Advanced Programming Interfaces (APIs) to facilitate aforementioned processes effectuated by cookies.

We may obtain or receive information about your device, our apps, or other apps. We may also use these technologies to store information on your device. For example, we may receive information about the make and model of your mobile device when you are asking others for help through our app.

Read of Particular Cookies

Browsers will send cookies for a particular domain (such as hasselblad.com) to the website each time a device with those cookies accesses content from that domain. This means if your device stores cookies for hasselblad.com, it will send those cookies to Hasselblad when it accesses a webpage at hasselblad.com.

Cookie Use Without a Hasselblad Account or After Your Logout

We still use cookie if you do not have a Hasselblad account or have logged out your account. After your logout, we will use cookie to:

  • Identify and terminate accounts in violation of Terms of Use or Hasselblad policies;
  • Recover your lost account;
  • Recognize use of public computers and notify to reduce your risk of data theft;
  • Understand your interaction with our Products and Services, and those of our partners.

If you do not have Hasselblad account and have visited hasselblad.com, we will use cookie to protect Hasselblad Products and Services, and Hasselblad customers from malicious activity such as denial-of-service attacks and mass creation of fake accounts.

Last Updated: May 21, 2018