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Kevin Lynch

Kevin Lynch used his Hasselblad digital camera to create Octagon, an oversized photographic narrative on the Ultimate Fighting Championships.


Chuck Liddell - Before and After

Forrest Griffin - Before After

The Ultimate Camera for Ultimate Quality


In 2004, around the time Hasselblad and Imacon merged, I was in the market for a high-end digital camera system. As an advertising and entertainment photographer, I knew I had to be competitive, had to have cutting-edge technology.Clients expect professional photographers to have cameras that set them apart.

I’d always preferred medium-format digital for its quality, its larger pixel count, and ability to come close to or exceed what film is in quality. After testing a few brands, I chose the Hasselblad H1D for its quality, dependability, superior lenses, and top-of-the-line color engine. Flex-Color is the best color program I’ve ever worked with. It’s so easy to teach my assistants the program that I can have any of them work on it, rather than dedicating one tech to work on my color. And by using the Image Bank for real-time image storage, I’m able to keep shooting all day without having to stop, download, and clear the drive. The newest Image Bank is the lightest, smallest, fastest one yet. No question: Hasselblad is the Rolls Royce of photography.

Around this time I was asked by Dana White, president of the Ultimate Fighting Championship (UFC), to create a book that showcases the skill and professionalism of mixed-martial arts fighters. I wanted to help elevate ultimate fighting to a real sport, as well. He knew my photography work, and just as important, he knew that with my understanding and respect for the sport and its athletes, I would give them the fair treatment they deserve.

I began the Octagon book project with my Hasselblad H1D in 2004, moving on to the H2D and then the 31- and 39-megapixel H3DII in 2007. Octagon is an artistic documentation of the Ultimate Fighting Championships’ mixed-martial arts fighters, from UFC 40 through UFC 70. The project includes fourcolor portraits of each fighter before and after their grueling physical and mental matches in the Octagon competition ring; black-and-white close-ups; an action study; and coverage of UFC events in the Octagon.

Text: Alice B. Miller