This background article describes the benefits of the Hasselblad Natural Color Solution, plus what lies behind it’s development.
True Focus is primarily intended to relieve a situation caused by wanting to use auto-focus while having to continually make compositional changes. To be able to exploit True Focus correctly, a few important points should be considered in order to obtain a full understanding of how and when to use it.
What makes a fine lens? Read about the Hasselblad modern lens design in this article and see how a great 20th century lens design makes for a fine lens even today. What are the differences between the C-type and HC/HCD-lenses, and how do comparable lenses compete head-to-head?
The HCD 28mm lens in the H series represents Hasselblad’s full entry into extreme wide-angle photography. See an in-depth review of the results.
Working with CGI, the High Dynamic Range Imaging (HDRI) is designed to show all the tonal values in a picture, from the brightest lights to the darkest shadows.
Hasselblad’s exclusive multi-shot products use the latest in technology to achieve superior resolution, detail, and color. Check out what this does to art reproduction and high-end product shooting.
In the age of megapixels and colour spaces we often take the basic components of camera technology for granted. See the extra benefits available when working with a central shutter camera.
The lens is the first, and perhaps most important, step in the technical side of the photographic process. Hasselblad’s extensive lens line includes a ton of great options – and the new superstar lens isn’t even a real lens: The HTS 1.5 adapter makes it possible for tilt and shift with 5 lenses. Read the full story here.