Our powerful, free image processing software, which already delivers the best quality RAW file processing, has been updated and expanded with new features that work seamlessly with all Hasselblad cameras.
The graphical user interface offers a clean and uncluttered workflow, making it easier for users to find their way around more quickly and simpler than before. The flatter design helps you concentrate on the job in hand and makes for simpler navigation. We’ve also added some new tools to enable finer control of the editing process and ensure the very highest quality output from your files.
Achieving an efficient and effective workflow can be the difference between a commercially successful photographic career and a very expensive hobby. With this in mind, we have designed Phocus to be intuitive and easy to use and to be flexible enough for you to configure the precise workflow that suits your particular process. In addition to its powerful RAW processing engine, Phocus provides you with comprehensive tethered camera controls as well as unique mobile solutions for more flexible studio work, client review, and so on.
Phocus for Mac and Windows users is available for free download, with unlimited installations and distribution. On the Mac platform, Phocus offers support for RAW files from around 200 other digital camera RAW formats.
Hasselblad’s Natural Colour Solution (HNCS) enables you to produce outstanding and reliable colours, so that skin tones, specific product colours, and difficult gradations reproduce beautifully every time, straight out of the box.
Hasselblad’s modern lens design has been optimised for digital perfection, including full automatic correction of colour aberration, distortion and light fall off. Phocus makes use of its detailed knowledge of the lens design and calculates the optical corrections for every shot at the given distance and aperture setting, providing perfect images, and an ideal basis for optimal image rendering and further processing. Hasselblad digital lens correction technology works automatically with all Hasselblad H System lenses, even with tilt/shift movements and it works with all the Carl Zeiss lenses from the classic V System, using manual settings.
The Keystone tool enables you to perform high quality perspective corrections directly in Phocus. This can be done both via a simple guideline interface or via manual slider adjustments. Additionally, the dual-axis correction capability is extremely useful when copying flat artwork.
Highlight recovery is a part of the palette of local adjustment tools, allowing for quick and precise correction without the need for manual masking.
Margin and background color options can be configured for the viewer. This can be done separately for both the normal and a newly added proof mode.
Phocus Mobile is an extension of the current Phocus software that allows iPad, iPhone and iPod touch users to connect wirelessly to Hasselblad’s image processing software Phocus. Phocus provides browsing, zooming, and rating of images in addition to advanced camera control options, such as remote capture, for your Hasselblad camera. Phocus Mobile is free of charge and available for download from the Apple App store.
If you’re looking for a fast and easy way to get from captured image to final print, there is Phocus Quick. Phocus Quick offers automatic import and processing of your Hasselblad files, directly into your preferred imaging software.
The Hasselblad RAW file & Metadata Hasselblad 3F RAW files provide lossless image compression, which reduces the file size and required storage space by over 33%. 3F files include all raw pixel data, all metadata created by the camera or the photographer, and the full history log of your image adjustments, without the creation of a sidecar file structure.
With a Hasselblad camera you’ll never be locked into a closed world of proprietary RAW files, since Hasselblad RAW files open directly in Apple’s or Adobe’s imaging environments. This seamless workflow and program compatibility is constantly evolving and improving and those of you working in Adobe Lightroom or Camera Raw have just received the added support for Hasselblad enhanced colours and lens corrections.
All Hasselblad digital camera products are supported by Phocus. In addition to supporting Hasselblad’s own files, Phocus on the Mac platform also supports RAW files from close to 200 other digital camera RAW formats, as well as supporting the most common file formats such as TIFF, JPEG, DNG, and PNG. This added file support results in a single, comprehensive – and free – solution that enables all Hasselblad photographers to streamline their work process and to work with both Hasselblad images and those captured with their 35mm DSLRs in one and the same application.
Photographers using Wi-Fi-enabled broncolor flash equipment now have the ability to control their flash settings via Phocus 3.3 with only the touch of the left or right cursor key. Whether it be adjusting the intensity of lamps (or a group of lamps), triggering flash for test purposes or controlling the modelling lights, it couldn’t be easier for users to adjust their flash settings based on their needs.