The 4116 Collection

Hasselblad celebrates 75 years of photography with the ‘4116 collection’

Celebrating 75 years at the forefront of photography, Hasselblad is proud to announce the launch of the ‘4116 Collection’, a new range of products and special brand collaborations to mark this anniversary. Since 1941, Hasselblad has been at the forefront of the imaging industry. This year, the ‘4116 Collection’ celebrates the past, while looking forward to the future.



Moto x Hasselblad : Transforming Mobile Photography

Hasselblad has teamed up with Motorola to revolutionise mobile photography with the Hasselblad True Zoom – a 10x optical zoom module compatible with the Moto Mods™ concept. The module instantly snaps on to the Moto Z smartphone using magnets. It offers a physical shutter and a Xenon flash, making it easy to capture incredibly detailed images in any environment.

The ‘Hasselblad True Zoom’, which was designed by Hasselblad in Sweden in collaboration with Motorola in Chicago, delivers a superior imaging experience with excellent ergonomics for superior handling and control. The optics and imaging process have been optimised by Hasselblad engineers. The mod allows users to shoot raw images which can be edited using Hasselblad’s Phocus software. Phocus is designed to be intuitive and easy to use. It gives users the tools to edit images for the highest quality image output.

For more information and details on where to buy the Hasselblad True Zoom, click here

Hasselblad x ALPA: Sharing Expertise

Hasselblad and Swiss camera maker ALPA have formed a collaboration allowing an unprecedented exchange of expertise and technical information. With a shared philosophy of superior design and precision engineering the partnership grants ALPA access to Hasselblad’s technical documentation regarding their cameras and lenses. It allows ALPA to adapt its technical cameras to achieve optimal system compatibility and integration.

The partnership enables optimised integration of all ALPA technical cameras with both Hasselblad digital backs from the H System and CFV as well as Hasselblad HC/HCD lenses.

For more information and details on where to buy ALPA products, click here

Sandqvist x Hasselblad: Design Meets Functionality

Hasselblad has fostered a relationship with Swedish accessories brand, Sandqvist, creating functional, stylish camera bags to accent the Hasselblad range of offerings. This partnership utilises the strengths and expertise of each brand. Sharing a distinctly Nordic philosophy, Sandqvist is intrinsically inspired by the natural landscape of Sweden. Hasselblad is profoundly proud of its beginnings in Gothenburg and its Swedish heritage plays an integral role in everything the brand does.

The Sandqvist x Hasselblad design is chic, minimalist and supremely functional. The collection consist of three different bags, created by Hasselblad and Sandqvist. The bags will be launched at the photokina fair in September.

For more information and details on where to buy Sandqvist products, click here

More to Come
At the photokina fair in September, Hasselblad will be celebrating the Hasselblad Masters winners as well as extending the 4116 Collection with a special edition camera and a concept innovation.

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