Hasselblad release Masters book – Volume 5 – Inspire
published by teNeues in September 2016
In 2016, Hasselblad is celebrating its 75th anniversary. The leading medium format camera manufacturer has always stood for outstanding imaging experience, a love of photography, technical excellence, and creative vision, all in sync with the brand promise, ‘Create to inspire’. The Hasselblad Masters is one of the world’s most prestigious professional photographic competitions and gives acclaimed professionals, as well as aspiring newcomers, the chance to make their mark in the world of high-end photography. This years’ competition encouraged over 10,000 entries and the 10 winners were selected by a combination of an expert jury and an online public vote.
The Hasselblad Masters Awards 2016 winners:
The selection criteria encompassed ambition, imagination and photographic skill. Each winner and newly crowned ‘Hasselblad Master’ is then given the task of shooting for the book in line with the theme of ‘Inspire’. In addition to the established categories such as architecture, fashion, and portraiture, street/urban photography was included in the competition for the first time.
Perry Oosting, Hasselblad CEO: “At Hasselblad we’re incredibly proud to give established and emerging photographers a platform to showcase their work. This year we were overwhelmed with not only the number of entries but also the quality of those received. Hasselblad Masters Volume 5 really captures the raw talent and creativity of our chosen Masters and is testament to the flourishing photographic industry worldwide.”
The winning images will be displayed at exhibitions around the world and honoured with an awards ceremony at the photokina Fair in Cologne, Germany, in September 2016. For the first time all winners will also be presented with a medium format camera from Hasselblad.
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.
The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D.
Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.
For more information, visit Hasselblad online: www.hasselblad.com
Follow Hasselblad on Instagram: www.instagram.com/hasselblad_official
Follow Hasselblad on Facebook: www.facebook.com/Hasselblad
Follow Hasselblad on Twitter: www.twitter.com/Hasselblad
Follow Hasselblad on LinkedIn: www.linkedin.com/company/hasselblad
Follow Hasselblad on YouTube: www.youtube.com/HasselbladAS