Hasselblad Ambassador Timothy Hogan is globally renowned for his product photography and an innate ability to expose natural beauty in everyday objects that others might never notice.
California-based Timothy consistently wins international advertising commissions for clients across the beverage, technology, fragrance and design industries – but when it comes to personal work he can spot the potential for a great image in a crushed beer can, a discarded matchbox, or perhaps a solitary pine cone. The unique shape, form and texture of the chosen object will then be expertly revealed through careful lighting and positioning. Timothy Hogan sees beauty in everything – he says the trick is simply to look at it in the right way.
“I started shooting still life while studying at Syracuse. My first venture into photography was photojournalism but I soon found that I didn’t enjoy documenting events because it didn’t require me to make things. This was something that I discovered was an integral part of my creative process, and my most successful images in those early days were found object still lifes.”
While at college Timothy also started to teach himself the rudiments of lighting through reading books and replicating every still life shot he could find. Slowly he began to understand how the various studio lights and modifiers worked and as his knowledge increased he was able to introduce his own ideas and to set his own agenda. The rest is history, and Timothy has now gone on to become a pre-eminent advertising photographer.
The association with Hasselblad, which has now resulted in him becoming an ambassador for the company, started early, and Timothy notes ironically that he was working with Hasselblad digital even before there was Hasselblad Digital. “My first back was the Imacon 528c – which I still have,” he explains.
“Multi-shot files are simply stunning: on a recent job for the art company Winsor and Newton that I carried out with my 50c MS camera my digi-tech and assistant exclaimed out loud that the files were the sharpest they’d ever seen. When you impress people who look at files at 100% all day long, that tells me I’m onto something.”
Now working with the Hasselblad H5D-50c, Timothy is still inspired by the world around him and fired by the desire to record the splendour he sees for the enjoyment of others. High quality is an essential part of the mix and he picks the cameras that he needs for the job.
“In the end a camera is just a tool in a photographer’s arsenal,” he says, “and the H5D is simply the sharpest chisel in my toolbox. I can use it for super intricate still life work or put it in a backpack and head to the mountains or desert for my personal work. Just today I was shooting portraits with it and the camera kept up with me as fast as I could go. It gives me what I need and now that I’m an ambassador I hope to be able to share my passion for the system as well as the team behind it.”
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