2015-10-16 ‘We had soaring interest in our CFV-50c digital back from younger photographers at shootLDN this year. They can see it provides a cost-effective way to access the Hasselblad medium format platform via second-hand purchase of V-System cameras’ – Michele Channer
Thousands of photographers made a beeline for Hasselblad’s popular two-day autumn shootLDN imaging show– held this year in association with the AOP, who hosted their annual exhibition and awards ceremony in London.
The shootLDN interactive imaging forum, with its compelling mix of world-class speakers and outstanding line-up of latest product demonstrations from Hasselblad and key partners, drew in professional photographers, photo-assistants, advanced students and imaging industry executives.
Said Michele Channer, Hasselblad’s international sales director: “This was our third annual shootLDN – and it was the best yet. Shoot events are free of charge and held in a number of major cities worldwide. The aim is to provide a completely relaxed, no ‘hard-sell’ environment for photographers across both high-end professional and aspirational skill sets, to come and check out latest technology advances and discover new techniques and expertise from some of the planet’s most accomplished photographers.”
She added; “This year, for the first time, we forged a special alliance with the AOP who used the event to host an exhibition and evening awards programme.”
Channer commented: “This event just goes from strength to strength. We have had terrific feedback from our show partners and delegates alike. And this year we have noticed a larger contingent of younger photographers browsing the stands and attending our speaker events. There is definitely a growing interest in medium format in this age group. We had queues of younger shooters interested in our world-acclaimed CFV-50c digital back. Emerging photographers, many fresh from university, see the CFV-50c as a more cost-effective way of shooting medium format.”
“They can pick up a second-hand V-System body and then simply attach a digital back for less than the cost of access to our H-System cameras. And right now we have a special promotion on the CFV (until the end of December) whereby photographers can invest in a digital back for under £6,000 + VAT – saving themselves thousands of pounds on the normal price. This is a perfect solution as many young photographers already have experience on the V-System, which is common across UK campuses.”