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Hasselblad appoints Global Creative Director

2016-03-11 Hasselblad has announced the appointment of Pär Heyden to Global Creative Director with immediate effect.

Par_Heyden

Pär brings nearly twenty years’ experience to the role, including tenures at Volvo and Semcon. As the Global Creative Director for Hasselblad, Pär will be responsible for product design as well as brand execution for market communication and further developing the Hasselblad brand together with the marketing team.

Pär is well versed at building brands and strengthening market position through innovative and creative design strategies, skills he will bring to bear in his newly appointed role.

Announcing the appointment, Hasselblad CEO Perry Oosting said: “I am delighted to welcome Pär to our team. He has impeccable credentials within the creative design industry and brings excellent experience to the role. I believe he will be a great asset to Hasselblad in continuing to bring our iconic brand vision to life.”

Pär previously held the position of Brand Design Director for Volvo Cars where he was responsible for design strategy, the Volvo Lifestyle Collection and instrumental in developing the brand positioning and experience. In this role, he also served as the creative lead spearheading the evolution of the Volvo brand through images, lms, events and much more.

The full Press Release is available here 

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