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Hasselblad appoints a new CMO

2015-8-11 Hasselblad has announced the appointment of a new Chief Marketing Officer with effect from 12th October. Johan Åhlén, a former brand, marketing and sales expert with Scandinavian Airlines (SAS) takes over as Chief Marketing Officer and assumes responsibility for Hasselblad marketing initiatives.

JohanMr Åhlén brings with him over twenty years experience in both B2B & B2C.

The former leader and Head of Advertising of the SAS global marketing team is an expert at transforming customers insights and needs into business results through outstanding marketing strategy.

Mr Åhlén said: “As a marketeer it is an honour for me to accept this new role at Hasselblad and become an integral part of this iconic brand. This company has a stunning history, with its cutting edge products used by some of the best photographers in the world. It will be a joy to develop new marketing initiatives and business potential together with the Hasselblad team.”

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