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Hasselblad and DJI Form Strategic Partnership

2015-11-05 Hasselblad has today announced a partnership agreement with DJI – the world’s most innovative aerial technology company, with DJI buying a minority share in the Hasselblad group.

Perry Oosting, Hasselblad CEO: “We are delighted to be partnering with DJI – the market leader in its segment. Both organisations are focused on creativity and excellence in everything they do – and we are looking forward to sharing technical expertise which will pave the way for future product innovation.”

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Both Hasselblad and DJI will maintain their individual strategic direction with Hasselblad cameras continuing to be handmade in Sweden and DJI’s product portfolio still manufactured in China.

Read the full press release here

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