2016-02-24 Hasselblad user Erik Johansson is a Swedish photographer working in the ‘surreal’ genre, currently based in Prague. He doesn’t capture moments, he captures ideas.
He says: “The reality I portray does exist but on a different scale. It has become my life’s mission to create these worlds, all these ideas that I have that I want to live out and to actually see happening. I’m passionate about inspiring others to dare to live out their fantasies and to create something that inspires them and to challenge one-way thinking. To raise questions.”
As a real Hasselblad devotee, Erik uses his Hasselblad H5D-40 medium format camera to capture and realise all the creative concepts in his mind.
“I’ve been drawing for as long as I can remember and when I got my camera I felt like I wanted to do something more with the photos. I started playing around with my images in the computer and discovered photo manipulation techniques. For me realism has always been very important and it’s a challenge to make a sketch come to life in a photo. I learned by trying. It took some time and I’m still learning but when you understand the functionality of the tools you are working with everything is then only limited by imagination.”
Erik’s work will be exhibited at Fotografiska museum in Stockholm, Sweden from 26th of February to 10th of April, At the same time he will be releasing his new book: Imagine.
Learn more at exhibition here
Facebook: Photographer Erik Johansson