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Creator’s Choice: Daniele Barraco

2016-03-31 ‘Italy-based portraiture, celebrity specialist and Hasselblad ambassador Daniele Barraco admits to being passionate about three things: faces, the stories behind them and Japanese food

Following the announcement of a new strategic partnership, Hasselblad and DJI, the leader in camera drone technology, are launching a compelling series of features and interviews with some of the most innovative artists working in imaging today. Creator’s Choice will present a snapshot of the person behind the work and their unique vision brought to life using Hasselblad and DJI professional imaging products.

Italy-based portraiture, celebrity specialist and Hasselblad ambassador Daniele Barraco admits to being passionate about three things: faces, the stories behind them and Japanese food.

He spent a few years (from age seventeen) touring Europe as a drummer in a band before turning to photography in what he terms a ‘modern classicist’ approach – with a sharp focus on composition, strong visual clarity and personal connection to his subjects.Daniele – now an award-winning photographer – has been a committed Hasselblad shooter for the past five years. He says his capture device of choice was always easy. And recently he made another straightforward decision when he adapted aerial platforms and DJI gear to his workflow.

He says: “I am an ardent supporter of Hasselblad. I think we have a similar philosophy: digital photography with an analogue approach. Their cameras taught me to think about every single shot before actually pressing the shutter button and I was very impressed to find a similar attitude in the Inspire 1 Pro. I think that today we’re all living far too fast: we have cameras that can handle a burst of 14 frames per second and I personally think that is totally unnecessary.”He adds: “It is important for me to work in a way that forces me to think about what I’m doing and accomplish this on time and with limited resource. Having no limitation actually scares me.

We can speak about resolution, sensors, lenses but really, I am not interested in technology, I just want to have the best digital tool and use it with an analogue approach. For me, heart is always above mind. I’m an artist and not an engineer. Emotion should drive our lives and these brands help me work in this particular way. That’s why I chose Hasselblad and DJI for all of my work — to focus on conveying emotion through images, using these powerful tools to convey to the viewer how I feel at the moment of capture.”Unimpressed with the urban landscapes of Paris, London, and New York, Daniele has chosen to remain in his native Italy. He lives close to a small fishing community perched on a hill overlooking the Ligurian Sea and La Magra river.

Fishing Journeys

When approached to take part in Creator’s Choice, Daniele did not have to look far for inspiration.

He says: “My idea was to tell a story about respect and love for the sea. The project is called Fishing Journeys and is composed of three short episodes, comparing three different generations and three different fishing techniques in the same environment and with the same great passion. So it could be a single story merged together over the years. If you watch the behind-the-scenes videos in sequence this will become clear immediately. The inspiration was simple: my passion for the sea, for people and the love for the place where I live.


Photographed by Daniele Barraco using his Hasselblad H5D-50c

Photographed by Daniele Barraco using his Inspire 1 Pro

Explains Daniele: “Matteo is 35 years old and lives on the river bank right next to the water where he grew up with a fishing rod as his constant companion. As a child his parents always knew where to look for him – near the river by himself, fully at peace and fishing. Today, Matteo is able to travel the world thanks to his considerable skill as a fisherman. Having travelled and fished all of the Earth’s oceans and major waters, he knows all there is to know about equipment and techniques to adapt for each specific water and catch. Even though fishing is now his career, he’s been able to also keep it as his undivided passion. And he has even been known to show his gratitude to the oceans by kissing fish as he releases them — this is a man truly in love with the sea.”

Photographed by Daniele Barraco using his Hasselblad H5D-50c

Photographed by Daniele Barraco using his Inspire 1 Pro

“For Tony, fishing is a personal adventure and an inner search. Also a singer and songwriter, Tony is now 60 years of age and became a fisherman late in life, just two years ago.” “The river and the very act of fishing work as sources of inspiration and give calm and clarity to his thoughts: the necessary conditions for both emotion and creativity to emerge. As an artist, he’s successfully managed to combine his work with his art, where each benefits the other. Preferring to leave early and return late, he is active from sunrise to sunset, profiting from the peace the river holds.”

Photographed by Daniele Barraco using his Hasselblad H5D-50c

Photographed by Daniele Barraco using his Inspire 1 Pro

Says Daniele: “Umbè is 80 and he’s simply been fishing forever. His father was a fisherman, as was his grandfather. He grew up on the river bank and fishing immediately became his life, starting as an outdoor hobby before it became a proper job. He owned a fishing boat until a few years ago when he sold it as part of his retirement plan. Now he fishes from a small, traditional wooden boat using just a cast net – a very old technique in which you always have to stand at the edge of the boat to follow the waves in a sort of “dancing movement”. Following the flow of the water is absolutely necessary for the net to fall correctly on the surface of the water and effectively trap the fish. Umbe will never stop fishing.”


Creator’s Choice features will provide an insight into how high-end professionals embrace powerful Hasselblad and DJI imaging technology to bring their work to life. Stay tuned and follow @Hasselblad and @DJIGlobal

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