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Shooting Automotive Lifestyle with the Hasselblad H5D-50c

Kevin Arnold – Shoots Automotive Lifestyle with the Flexibility of the H5D-50c.

Suburu Shoot BC CanadaOver the years, I have shot on various medium format camera systems for client shoots when the final output calls for it and – this is key – the subject matter allows for it. Fast moving, natural light shooting – the kind of believable imagery that I thrive on creating – has never been the forte of medium format systems. For these shoots, 35mm has always been my go to.  But that has changed with the introduction of Hasselblad’s new range of CMOS cameras.

IMG_1822The advertised advantage over the new CMOS sensors over the older CCD sensors, is their ability to shoot at higher ISO settings with significantly less noise. In practical terms, this means being able to shoot in a wider variety of light and at higher shutter speeds in all kinds of light conditions.  This is no small advancement for a natural light photographer like myself who strives on being able to capture real moments and real narratives in real places.

Suburu Shoot BC CanadaThe flexibility of the newest CMOS sensors was a real game changer for me.  But I was able to shoot in the same way on medium format. Why was this important? For me, the answer is two-fold. First, many of my commercial clients are used to getting the larger, higher-resolution files from their studio shoots and they expect the post-production flexibility from my shoots. Secondly, I wanted to use the same system for all of my shoots, whether I was out shooting fine art landscapes or fast-moving commercial lifestyle images.

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I believe strongly in the idea that the camera should feel like an extension of your eye and body. It should disappear so you can focus on creating the image. Bouncing between different systems adds a lever of technical cumbersomeness that I don’t like dealing with. I’ve had my hands on the H5D-50c for a month, and it’s the first time I’ve felt like a medium format system can finally become my go to system. The advantages go way beyond just being able to shoot at faster ISO speeds. Suffice it to say that this camera – and the upcoming H6D – hasn’t gotten the credit it deserves as an astounding natural light camera.

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