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Calumet and Hasselblad Team up on Sales of Integrated High-end Digital Cameras and Backs

09/03/2009 Calumet Photographic, with its 29 retail locations across the US and Europe, Internet and direct sales specialists, has become the world-wide leading supplier of digital backs and medium format digital cameras.

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Customers have grown to appreciate and respect many of Calumet's unique advantages, such as skilled and
experienced sales associates, a wide range of demo and rental equipment, installation services, and extensive
after-sales support.

However, the market has changed significantly in the past two years. Camera platforms and systems have evolved
and vigorous price reductions have increased affordability. From Calumet's perspective, Hasselblad has actively
influenced consumers with its decisions and has clearly become the market and technology leader.

For Calumet in the USA, this means an increased focus on distributing Hasselblad high-end products. To this end,
all Calumet stores have increased stock levels substantially with demo and rental equipment. Currently, all retail
locations offer Hasselblad H3DII cameras with 31-, 39- and 50-megapixel backs in their rental departments.

Jack Showalter, President of Hasselblad USA, and Calumet CEO David Drew are in full agreement that excellent
service and high-quality products are essential to generating success. Networking retail stores, rental equipment,
demo facilities, and installation services is absolutely key in today's market.